Digital marketing is trending these days with every business in the market vying for audience attention. When it can be difficult to attract the masses to your product or service, digital marketing comes in handy. This is why the domain is in high demand, teaching students the foundational concepts involved in marketing goods and services using the digital forms of media. The first step in this learning can be taken through a Bachelor of Business Administration or BBA in Digital Marketing. This blog details this course and how it can be beneficial for a career in digital marketing.
What Is BBA In Digital Marketing?
An undergraduate degree that offers a blend of business administration learning with foundational concepts in digital marketing, BBA in Digital Marketing is a three-year program. It enables students to learn about marketing using different digital technologies and tools to attract clients.
BBA Digital Marketing Course Details
As stated earlier, a BBA in Digital Marketing is designed to offer students a comprehensive idea of the world of digital marketing. Students can pursue this course after completion of 10+2. Admission to the course is based on merit and some colleges may require clearance of an entrance examination or personal interview.
Students completing the BBA course can then choose to opt for an MBA or PhD in Digital Marketing as well for advanced studies. Some of the key highlights of the program are listed below for your easy reference:
Top Benefits Of Pursuing BBA In Digital Marketing
Here are some reasons why many students opt for a BBA in Digital Marketing after class 12:
- The course curriculum is designed to be relevant to the latest and changing trends in the industry.
- Graduates are offered adequate opportunities for internship and complete placement assistance,
- Students learn a comprehensive skillset during the course duration, most of which are highly useful when working in real-world scenarios.
- The course allows ample scope for professional networking, enabling students to gain contact with the course alumni and other industry experts. Students learn valuable insights and a host of work opportunities in the industry as well.
BBA In Digital Marketing Syllabus
To help you better understand the course curriculum of the program and what it exactly entails, shared below are some of the key subjects covered in the syllabus of BBA Digital Marketing courses. The three-year program is taught at the undergraduate level and divided into 6 semesters:
Career Prospects After BBA In Digital Marketing
Students completing a BBA in Digital Marketing are eligible to apply for top management and leadership positions in the world of marketing. They are also qualified to demand high-pay packages in return for their specialized skills and top expertise in the online marketing domain. Listed below are some of the top job roles in the industry along with their average annual salary packages for approximate reference:
Pursue BBA In Digital Marketing Online
A BBA in Digital Marketing is an ideal step to a lucrative career in the world of online marketing. Digital promotion of goods and services is key to the growth of any business and a BBA degree enables professionals to gain the necessary expertise for that.
The best part is that you can now pursue a BBA in Digital Marketing online from anywhere, anytime. Amity University Online is among the top BBA in Digital Marketing colleges in the country, offering the chance to study the degree from the comfort of your home. The degree is valid across the globe and enjoys wide recognition among employers worldwide.
