UGC EntitledMaster of Business Administration in General Management
Duration : 2 Years
UGC EntitledMaster of Business Administration in General Management
Duration : 2 YearsIndustry-Aligned Curriculum
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Admissions Open for Upcoming Session
Become a Versatile Leader for the Modern Business World with online MBA in General Management
Amity Online’s MBA in General Management is a 2-year, 4-semester program designed to develop well-rounded leaders with expertise in key business areas like Marketing, Finance, Operations, and Strategy. The curriculum combines theoretical knowledge with practical learning through case studies and industry projects, preparing you to address complex business challenges.
Holistic Business LearningBuilt for Cross-Functional Expertise
- Gain comprehensive knowledge across marketing, finance, HR, operations, and IT
- Learn through case studies, real-world projects, and practical applications
- Build strong foundations in business strategy and management principles
Leadership & Industry Readiness
Live Industry Projects
Prof. AMI – Your AI Learning Companion
AI-Powered Learning
Globally Recognized Degree
360° Career Support
Global Alumni NetworkBuilt for Cross-Functional Expertise
- Gain comprehensive knowledge across marketing, finance, HR, operations, and IT
- Learn through case studies, real-world projects, and practical applications
- Build strong foundations in business strategy and management principles
Program Curriculum
Semester 1
Accounting for Managers- Managerial Economics
- Marketing Management
- Statistics for Management
- Professional communication
Semester 2
- Business Research Methods
- Financial Management
- Human Resource Management
- Legal Aspects of Business
- Conflict Resolution and Management
Semester 3
- Strategic Management
- Management of Financial Services
- Strategic Human Resource Management
- Product and Brand Management
- Operations Planning, Scheduling and Control
- Professional Ethics
- Minor Project
Semester 4
- Big Data Analytics
- Digital Commerce Reinventing Business Models
- Digital Marketing
- Management in Action Social Economic and Ethical Issues
- Major Project
UGC-entitled online degree, equivalent to on-campus programs.
Not sure which specialization to choose? We are here to help.
Fee Structure
One-Time Payment
$4,600 $5,000
Self Pay Benefits
Effective fee of $4,600
Annual Fee
$2,380 $2,500
Self Pay Benefits
Effective fee of $4,760
Per Semester Fee
$1,250
Self Pay Benefits
Effective fee of $5,000
Eligibility Criteria
Fresh graduates and working professionals.- Entrepreneurs looking to develop skills to manage critical business projects.
- Aspirants or working professionals seeking a global career in the fields of Management, Finance, Marketing, Sales, Operations, Logistics among many more.
For Indian Students
- Graduation in any discipline with minimum 40% marks. (Below 40%: Admission test required)
- Proficiency in English required
For Foreign Students
- Graduation from a recognized university
- Certificate of equivalence from the Association of Indian Universities (AIU) (Refer to https://www.aiu.ac.in/)
Admission Process
01. Select your program
Choose the program that suits your goals
02. Complete your application
Fill out your application with all the necessary information
03. Pay your program fees
Make your program payment securely & easily
04. Submit & register
Submit your application and complete your registration
05. Await Enrollment details
Wait for enrollment details & further guidance
Career Impact That Speaks for Itself
1,00,000+
Job opportunities
created
450+
Top hiring
partners
100%
Placement
assistance
AI Powered
Career
support
Next-Gen Career Services
- Build industry-ready resumes instantly with AI.
- Get job matches tailored to your profile using AI insights.
- Find roles that match your personality and strength.
- Practice mock interviews to boost confidence.
Personalized Career Coaching & Counselling
- 1-on-1 sessions with certified career coaches.
- In-depth assessments to map your strengths and traits.
- Guidance on goals, strengths, and next steps.
- Customized career roadmap and action plan.
Job Readiness Initiatives for Our Students
- Build job-ready skills with industry-recognized certifications.
- Real-world learning via industry visits.
- Hands-on skill building through workshops.
- Expert insights from masterclasses.
Potential Job Roles
ENTRY LEVEL
Management Trainee- Business Analyst
- Marketing Associate
- Financial Analyst
- Operations Executive
- Human Resource Executive
MID LEVEL
- Marketing Manager
- Human Resource Manager
- Project Manager
- Finance Manager
- Operations Manager
- Product Manager
ADVANCED LEVEL
- Director of Operations
- Chief Financial Officer (CFO)
- Senior Product Manager
- Chief Executive Officer (CEO)
- Head of Marketing
- Chief Human Resource Officer
Real Stories. Real Journeys. Real Impact.
Satheesh Nair
Group IT Manager, Al-Murad Group UAE
★★★★☆
Hi, I’m Satheesh Nair. With over 18 years of experience in the IT industry, spanning multiple countries and diverse sectors, I currently serve as a Group IT Manager. Throughout my career, I’ve progressed through various roles, from IT Engineer to senior leadership positions. I chose to pursue an MBA in IT Management with Amity University Online because I needed a program that could seamlessly integrate with my demanding professional life. Amity proved to be the perfect fit. The curriculum is clear, relevant, and highly practical. The faculty is incredibly supportive, and the online learning platform is intuitive and efficient. What sets Amity apart for me is the quality of its study materials, they’re designed for real-world application, making learning both effective and enjoyable. I strongly recommend Amity Online to fellow professionals seeking to upskill. The flexibility, academic excellence, and career impact it offers make it an ideal choice for anyone looking to advance without compromising their work-life balance.
Shivangi Gupta
MBA, Jan'25
★★★★★
Mohd. Aasif Ansari
MBA - HRM Jan 25 Batch
★★★★★
My name is Mohd. Aasif Ansari, and I’m currently pursuing my MBA from Amity University Online, having completed my BBA in Marketing, what truly motivated me to choose Amity Online was its reputation for flexible, high-quality education backed by a globally recognized curriculum and strong student support, something that fits perfectly with my professional goals and entrepreneurial aspirations. My experience so far has been both enriching and empowering. The faculty members are highly knowledgeable, approachable, and genuinely invested in helping us grow. The course content is well-structured, industry-relevant, and easy to follow even for those managing work or other responsibilities alongside their studies. One of the standout skills I've gained is strategic thinking, particularly in marketing and business planning. Additionally, I've improved my communication, problem-solving, and digital collaboration skills, all crucial in today's fast-paced business environment. What I found most beneficial were the live sessions, recorded lectures, peer interaction on beSocial (Amity Online's very own student community platform), and the access to a digital library and career services. These features ensure that learning never stops, and helps bridge the gap between academics and real-world application. Without a doubt, I would recommend Amity University Online to anyone who wants to upskill while maintaining a flexible schedule. Whether you are a working professional, a fresh graduate, or someone looking to pivot careers, Amity Online provides the best tools and support you need to succeed.
Ayushi Podder
MBA, Jan'25
★★★★★
Employees From Leading Organizations Trust Amity For Lifelong Learning
education and leading international faculty
Dr. Pragati Sahai
Assistant Professor | 17+ years of experience; PhD in Biotechnology
Dr. Pragati Sahai has 17 years of teaching and research experience. With an M.Phil and Ph.D. in Biotechnology, she’s a founding faculty member, with 24 Scopus-indexed publications and expertise in sustainability, ethics, and social skill development.
Dr. Sachit Paliwal
Associate Professor | 12+ years of experience; MBA in Finance Management
Dr. Sachit Paliwal is a seasoned academic with 14 years of experience in teaching and academic administration. A Ph.D. and MBA in Finance, UGC-NET qualified in Commerce and Management, he leads finance programs at Amity Online as Assistant Professor.
Dr. Mona Chaudhary
Assistant Professor | 9+ years of experience; MBA
Dr. Mona Chaudhary, Assistant Professor with 9+ years of experience, holds a B.Com (Hons), MBA, and a Diploma in Labour Laws. Pursuing a PhD in Management, she teaches HRM, OB, Labour Laws, and conducts research on online education in India.
Dr. Sunil Kumar
Associate Professor | 10+ years of experience; Ph.D. in Management
Dr. Sunil Kumar is a seasoned academic with 11+ years of experience. He holds a Ph.D. in Management, has worked with Pepsi and Calpro in SCM and quality, and holds multiple publications and patents, including from IP Australia.
Dr. Divya Bansal
Deputy Director | 18+ years of experience; PhD in Management, MBA in Marketing & Entrepreneurship
Dr. Divya Bansal, Deputy Director at Amity Online, has 18+ years of experience in management education, with expertise in marketing, entrepreneurship, business analytics, and emerging technologies like AI and blockchain.
Dr. Rashmi Saxena
Assistant Professor | 14+ years of experience; PhD in Management
Dr. Rashmi Saxena, Assistant Professor with 14 years’ academic and corporate experience, holds a Ph.D. in Management and an MBA. She blends theory with practice to promote critical thinking, skill-building, and career readiness.
Dr. Harshita Singh
Assistant Professor | 3+ years of experience; PhD in SHRM
Dr. Harshita Singh specializes in SHRM, industrial relations, labor laws, and green HRM. Her work includes case studies in Richard Ivey, research publications, and training workshops, with awards including best paper at XLRI.
Dr. Sakshi Babbar
Program Coordinator | 13+ years of experience; PhD in Machine Learning
Dr. Sakshi Babbar brings over 13 years of experience and holds a PhD with expertise in Machine learning, Data Science, Generative AI. She also specializes in developing advanced models and utilizing AWS for innovative applications.
Dr. Tanupreet Sabharwal
Associate Professor at Amity University Online, has 15+ years of teaching and research experience
Dr. Tanupreet Sabharwal, Associate Professor at Amity University Online, has 15+ years of teaching and research experience. Her expertise includes AI, ML, NLP, IoT, and cybersecurity, with multiple SCIE and Scopus-indexed publications and editorial roles.
Dr. Coral Jasmine Barboza
Deputy Director | 10+ years of experience; PhD in General Management
Dr. Barboza teaches General, HR, Strategic, and Marketing Management, and Organisational Behaviour at UG and PG levels. Her research focuses on AI in HR, disruptive innovation, digital transformation, leadership, and Smart Cities.
Why Say Yes to Amity Online
Globally recognized | Digitally advanced | Deeply personalized
WASC Accreditation (USA)
Amity Online is India's only university accredited by the Western Association of Schools and Colleges — a distinguished recognition of global academic excellence.
WES Recognition
Degrees recognized by World Education Services (WES) Canada & USA, enabling smoother pathways for higher studies and global career mobility.
QS Ranked Online MBA
Amity Online offers India's only Online MBA ranked by QS under Asia Pacific Top 10 - a global recognition for academic strength, learner outcomes, and digital innovation.
QAA (UK) Accreditation
Accredited by the UK's Quality Assurance Agency (QAA), assuring students of globally benchmarked academic quality.
Times Higher Education Employability Rankings
Amity University is ranked among the best globally for graduate employability and employer reputation by Times Higher Education.
Pan-India Campus Access & Offline Events
Enjoy access to all Amity campuses for events like orientation, mid-year meetups, on-campus connect and convocation - blending digital convenience with real-world connection.
Amigo: Learning On-the-Go
The Amigo app makes learning seamless and mobile — attend live classes, track progress, access materials, and more on your schedule.
Prof. Ami: Your AI-Powered Personal Tutor
Meet Prof. Ami — your always-on, AI mentor for instant doubt-solving, personalized learning tips, and smart academic support.
Industry Certifications for Better Employability
Gain an edge with in-demand certifications from top industry bodies and partners — integrated within your program to boost your skills and CV.
Internship Opportunities
Access curated internships with leading companies through our corporate network, helping you gain real-world experience and stand out in the job market.
AI-Powered Career Discovery Platform
From mock interviews and resume building to job search and easy-apply tools — our AI-powered platform ensures you’re career-ready from day one.
beSocial App for Campus Life
Your virtual student hub — the beSocial app lets you network, join clubs, attend events, and be part of a vibrant, online-first community.
Beyond Screens: Experience Hybrid Learning With Amity Online
Frequently Asked Questions
The admission process for Amity Online involves selecting your preferred course, submitting the online application form along with necessary documents, and, upon acceptance, finalizing enrollment by fulfilling the fee payment requirements. It's a streamlined pathway to access quality online education through Amity Online's diverse range of programs.