Management
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PG Specialization
Master of Business Administration in General Management
Duration: 2 Years
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Earn a Globally Recognized Online MBA from Amity University Online
Amity Online’s MBA in General Management is a 2-year, 4-semester program designed to develop well-rounded leaders with expertise in key business areas like Marketing, Finance, Operations, and Strategy. The curriculum combines theoretical knowledge with practical learning through case studies and industry projects, preparing you to address complex business challenges. This program will overall hone your ability to make strategic decisions, lead diverse teams, and drive organizational success across industries. If you choose to specialize in a specific field, you have the opportunity to do so in your second year.
Why Pursue an MBA in General Management?
Amity University Online’s MBA in General Management is designed to develop well-rounded leaders with expertise in key business areas including marketing, finance, operations and strategy. The comprehensive curriculum, which emphasizes pragmatic learning through case studies and industry projects, prepares you to address diverse challenges in business. Upon graduating, you will be empowered to make strategic decisions as a leader and drive organizational success across industries. Enroll in Amity Online’s MBA in General Management program and steer your career to success!
Tools & Platforms covered
Program Highlights and Advantages
Discover our online PG degree program
and begin an exciting educational journey.
Global Education
Experience a truly global education with renowned international faculty
Robust Learning Model
Enhancing education with a robust LMS and flipped learning methodology
Personalized Learning
Personalized learning through a unique option of choice-based credit
Holistic Focus
Learn content, marketing principles, data, and technology concepts
Personalized Support
Complete handholding & support by student relationship managers
Enhanced Career Support
Dedicated career support & virtual job fairs with multiple hiring partners
Strategy and Tools
Focus on both strategy & tools to equip yourself for every success
Real World Projects
Live projects & case studies to help you succeed in your industry
Amity Online Advantages: Why We're the Right Fit for You
Top Indian & Global Faculty
Learn from the best, as we impart world-class education with faculty who have rich academic & industry experience
Career Services for Job Readiness
Pursuing your degree to being job-ready through resume building sessions & master classes for interview preparation
Choose the way you want to learn
Enhance your learning potential by your choice of printed books, audio books, e-books, videos, and campus library resources.
Placement Assistance
Placement opportunities with over 500+ hiring partners from diverse domains to ensures a smooth job transition
Our accreditations & recognitions
Endorsements of Excellence, Recognitions and Accreditations
Celebrating Academic Quality of Amity Online
India's only online MBA ranked by QS: Global top 50 and Asia Pacific top 10
First university in India to receive UGC approval for online degrees and learning platform
The Western association of schools and colleges
WES accredited in Canada
Ranked 32 by National Institutional ranking framework
Ranked among top 3% globally
Degree programs approved by all India council of technical education
India's first private university to be a member
Course Curriculum
Semester 1
+Semester 2
+Semester 3
+Semester 4
+Degree offered by us
This online program created by Amity Online provides a holistic view of digital marketing and business management that will not only cover modern tools and practices but will also provide you with the ability to manage critical business decisions.
Learning Outcomes
Statistical Methods and Data Visualization
Develop in-demand skills in leading statistical methods and data visualization tools to effectively manage dynamic data.
Understanding Types of Analytics
Enhance your innovative ability by distinguishing between descriptive and predictive analytics, leveraging their respective strengths.
Hypothesis Testing and Non-Parametric Tests
Apply knowledge to set up hypothesis tests and comprehend non-parametric testing methods for robust analysis.
Deriving Insights from Big Data
Identify strategies to extract meaning from Big Data, Utilizing emerging technologies and analytical models effectively.
Proficiency in Statistical Tools and Real-World Application
Gain expertise in using modern statistical tools and software packages like Excel, and Power BI.
Strategic Planning and Decision-Making
Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
Eligibility Criteria
Fresh graduates and working professionals.
Entrepreneurs looking to develop skills to manage critical business projects.
Aspirants or working professionals seeking a global career in the fields of Management, Finance, Marketing, Sales, Operations, Logistics among many more.
For Students with Indian Education
Graduation in any discipline with 40% marks in the last qualifying examination. Below 40% marks, a test is conducted and if passed then the student is eligible for admission.
Applicants must possess sufficient knowledge and understanding of the English Language.
For Students with Foreign Education
Candidates must have completed a graduation degree
Certificate of equivalence from the Association of Indian Universities required from students with foreign education to apply to any university in India. (Refer to http://aiu.ac.in/)
Admission Process
01. Select your program
Choose the program that suits your goals
02. Complete your application
Fill out your application with essential details
03. Pay your program fees
Make your program payment securely & easily
04. Submit & register
Submit your application & complete your registration
05. Await Enrollment Details
Await your enrollment information & guidance
Journey Towards Graduation: Your Online Degree Program Experience
Career Impact: How we help you build your dream career
01. Dedicated
Career
Coach
Personalized guidance from a career expert throughout the academic journey.
02. Live
Virtual
Job Fairs
Connect with employers & explore opportunities through interactive online events.
03. Holistic
Career
Services
Access comprehensive help for resume building, interview preparation & job placement.
04.
Profile
Building
Showcase your skills through hands-on projects for a strong professional profile.
Potential Job roles
Entry Level
Management Trainee
Business Analyst
Marketing Associate
Financial Analyst
Operations Executive
Human Resource Executive
Mid Level
Marketing Manager
Human Resource Manager
Project Manager
Finance Manager
Operations Manager
Product Manager
Advanced Level
Director of Operations
Chief Financial Officer (CFO)
Senior Product Manager
Chief Executive Officer (CEO)
Head of Marketing
Chief Human Resource Officer
Hiring partners
Hear what our students have to say
Discover student learning experiences
and journeys at Amity Online.
Mirza Akram Baig
MBA Student
Raghuvendra Singh
MBA Student
Meet our top-ranked Faculty
Learn from the best at Amity Online with leading Indian & International faculty.
frequently asked questions
What is the focus of the MBA in General Management program?
+The MBA in General Management provides a broad understanding of core business functions such as marketing, finance, operations, and strategy, equipping students with versatile skills to excel in diverse industries.
Does the program include practical learning?
+Yes, the MBA in General Management includes case studies, simulations, and industry projects to provide hands-on experience and real-world problem-solving skills.
What career opportunities are available after completing the MBA in General Management?
+Graduates can pursue roles in management, operations, marketing, finance, and consulting across industries such as IT, healthcare, retail, and more.
What is the duration of the MBA in General Management program?
+The program spans two years, divided into four semesters.
How does the MBA in General Management differ from a specialized MBA program?
+The MBA in General Management offers a broad-based curriculum across all business domains, while a specialized MBA focuses on in-depth expertise in a particular field like Finance, Marketing, or HR.
Does the program include career support?
+Yes, the program provides basic placement assistance and career guidance to help students explore diverse career paths.
Can I transfer credits earned from other institutions to Amity University Online programs?
+Yes, we accept transfer credits from accredited institutions, subject to evaluation and approval by our admissions team.
How do I apply for an online program at Amity University Online?
+To apply for an online program, simply visit our website, select the program you're interested in, and follow the application instructions provided.
Are student loans available for online students?
+Yes, we offer various options, including scholarships, loans, and easy payment plans, to help make education more accessible for our students.
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