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Master of Business Administration in General Management
Duration: 2 Years
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Earn a Globally Recognized Online MBA from Amity University Online
Amity Online’s MBA in General Management is a 2-year, 4-semester program designed to develop well-rounded leaders with expertise in key business areas like Marketing, Finance, Operations, and Strategy. The curriculum combines theoretical knowledge with practical learning through case studies and industry projects, preparing you to address complex business challenges. This program will overall hone your ability to make strategic decisions, lead diverse teams, and drive organizational success across industries. If you choose to specialize in a specific field, you have the opportunity to do so in your second year.
Why Pursue an MBA in General Management?
Amity University Online’s MBA in General Management is designed to develop well-rounded leaders with expertise in key business areas including marketing, finance, operations and strategy. The comprehensive curriculum, which emphasizes pragmatic learning through case studies and industry projects, prepares you to address diverse challenges in business. Upon graduating, you will be empowered to make strategic decisions as a leader and drive organizational success across industries. Enroll in Amity Online’s MBA in General Management program and steer your career to success!
Tools & Platforms covered

Program Highlights and Advantages
Discover our online PG degree program
and begin an exciting educational journey.

Global Education
Experience a truly global education with renowned international faculty

Robust Learning Model
Enhancing education with a robust LMS and flipped learning methodology

Personalized Learning
Personalized learning through a unique option of choice-based credit

Holistic Focus
Learn content, marketing principles, data, and technology concepts

Personalized Support
Complete handholding & support by student relationship managers

Enhanced Career Support
Dedicated career support & virtual job fairs with multiple hiring partners

Strategy and Tools
Focus on both strategy & tools to equip yourself for every success

Real World Projects
Live projects & case studies to help you succeed in your industry

Global Education
Experience a truly global education with renowned international faculty

Robust Learning Model
Enhancing education with a robust LMS and flipped learning methodology

Personalized Learning
Personalized learning through a unique option of choice-based credit

Holistic Focus
Learn content, marketing principles, data, and technology concepts

Personalized Support
Complete handholding & support by student relationship managers

Enhanced Career Support
Dedicated career support & virtual job fairs with multiple hiring partners

Strategy and Tools
Focus on both strategy & tools to equip yourself for every success

Real World Projects
Live projects & case studies to help you succeed in your industry
Amity Online Advantages: Why We're the Right Fit for You

Top Indian & Global Faculty
Learn from the best, as we impart world-class education with faculty who have rich academic & industry experience

Career Services for Job Readiness
Pursuing your degree to being job-ready through resume building sessions & master classes for interview preparation

Choose the way you want to learn
Enhance your learning potential by your choice of printed books, audio books, e-books, videos, and campus library resources.

Placement Assistance
Placement opportunities with over 500+ hiring partners from diverse domains to ensures a smooth job transition
Top Indian & Global Faculty
Learn from the best, as we impart world-class education with faculty who have rich academic & industry experience
Career Services for Job Readiness
Pursuing your degree to being job-ready through resume building sessions & master classes for interview preparation
Choose the way you want to learn
Enhance your learning potential by your choice of printed books, audio books, e-books, videos, and campus library resources.
Placement Assistance
Placement opportunities with over 500+ hiring partners from diverse domains to ensures a smooth job transition
Our accreditations & recognitions
Endorsements of Excellence, Recognitions and Accreditations
Celebrating Academic Quality of Amity Online
Course Curriculum
Semester 1
+Semester 2
+Semester 3
+Semester 4
+Degree offered by us
Learning Outcomes

Statistical Methods and Data Visualization
Develop in-demand skills in leading statistical methods and data visualization tools to effectively manage dynamic data.

Understanding Types of Analytics
Enhance your innovative ability by distinguishing between descriptive and predictive analytics, leveraging their respective strengths.

Hypothesis Testing and Non-Parametric Tests
Apply knowledge to set up hypothesis tests and comprehend non-parametric testing methods for robust analysis.

Deriving Insights from Big Data
Identify strategies to extract meaning from Big Data, Utilizing emerging technologies and analytical models effectively.

Proficiency in Statistical Tools and Real-World Application
Gain expertise in using modern statistical tools and software packages like Excel, and Power BI.

Strategic Planning and Decision-Making
Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
Statistical Methods and Data Visualization
Develop in-demand skills in leading statistical methods and data visualization tools to effectively manage dynamic data.
Understanding Types of Analytics
Enhance your innovative ability by distinguishing between descriptive and predictive analytics, leveraging their respective strengths.
Hypothesis Testing and Non-Parametric Tests
Apply knowledge to set up hypothesis tests and comprehend non-parametric testing methods for robust analysis.
Deriving Insights from Big Data
Identify strategies to extract meaning from Big Data, Utilizing emerging technologies and analytical models effectively.
Proficiency in Statistical Tools and Real-World Application
Gain expertise in using modern statistical tools and software packages like Excel, and Power BI.

Strategic Planning and Decision-Making
Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
Eligibility Criteria

Fresh graduates and working professionals.
Entrepreneurs looking to develop skills to manage critical business projects.
Aspirants or working professionals seeking a global career in the fields of Management, Finance, Marketing, Sales, Operations, Logistics among many more.
For Students with Indian Education
Graduation in any discipline with 40% marks in the last qualifying examination. Below 40% marks, a test is conducted and if passed then the student is eligible for admission.
Applicants must possess sufficient knowledge and understanding of the English Language.
For Students with Foreign Education
Candidates must have completed a graduation degree
Certificate of equivalence from the Association of Indian Universities required from students with foreign education to apply to any university in India. (Refer to http://aiu.ac.in/)
Fees Structure
Admission Process

01. Select your program
Choose the program that suits your goals

02. Complete your application
Fill out your application with essential details

03. Pay your program fees
Make your program payment securely & easily

04. Submit & register
Submit your application & complete your registration

05. Await Enrollment Details
Await your enrollment information & guidance
01. Select your program
Choose the program that suits your goals
02. Complete your application
Fill out your application with essential details
03. Pay your program fees
Make your program payment securely & easily
04. Submit & register
Submit your application & complete your registration
05. Await Enrollment Details
Await your enrollment information & guidance
Journey Towards Graduation: Your Online Degree Program Experience
Career Impact: How we help you build your dream career
01. Dedicated
Career
Coach
Personalized guidance from a career expert throughout the academic journey.
02. Live
Virtual
Job Fairs
Connect with employers & explore opportunities through interactive online events.
03. Holistic
Career
Services
Access comprehensive help for resume building, interview preparation & job placement.

04.
Profile
Building
Showcase your skills through hands-on projects for a strong professional profile.
Potential Job roles
Entry Level

Management Trainee

Business Analyst

Marketing Associate

Financial Analyst

Operations Executive

Human Resource Executive
Mid Level

Marketing Manager

Human Resource Manager

Project Manager

Finance Manager

Operations Manager

Product Manager
Advanced Level

Director of Operations

Chief Financial Officer (CFO)

Senior Product Manager

Chief Executive Officer (CEO)

Head of Marketing

Chief Human Resource Officer
Entry Level
Management Trainee
Business Analyst
Marketing Associate
Financial Analyst
Operations Executive
Human Resource Executive
Mid Level
Marketing Manager
Human Resource Manager
Project Manager
Finance Manager
Operations Manager
Product Manager
Advanced Level
Director of Operations
Chief Financial Officer (CFO)
Senior Product Manager
Chief Executive Officer (CEO)
Head of Marketing
Chief Human Resource Officer
Hiring partners
Hear what our students have to say
Discover student learning experiences
and journeys at Amity Online.
Meet our top-ranked Faculty
Learn from the best at Amity Online with leading Indian & International faculty.