MBA with specialization in Digital Marketing Management

An immersive program to help emerging leaders navigate the dynamic digital landscape to craft winning marketing strategies. Earn a UGC approved Online MBA and an Ivy League certificate from Wharton Online

Qs Ranked #37 Worldwide & The Only 1 From India

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92%

Completion Rate

50,000+

Placements In Top Companies

3,50,000+

Network of Current Students & Alumni

Top 3%

Ranked Amongst Top 3% Universities Globally

Key Program Highlights

  • Learn by doing Real World Projects and Case Studies to help you succeed in real-life scenarios in your industry
  • Robust Learning Management System and Flipped Learning Model for Maximized Learning Outcomes
  • Personalized Learning Through Unique Option of Choice Based Credit System
  • Complete Hand Holding & Support By Student Relationship Managers
  • Dedicated Career Support & Virtual Job Fairs With 100+ Hiring Partners
  • Truly Global Education With Eminent International Faculty
  • Holistic course with focus on content, marketing principles, data and technology
  • Focus on both strategy and tools

Digital Marketing Tools & Platforms covered

Degree

  • Total 99 Credits
  • India's First UGC approved Online Degree | QS Ranking: No. 1 in Asia and #37 Globally | WASC Accrediated
  • The online programme created by Amity provides a holistic view of business management that will not only cover modern tools & practices but will also provide you with the ability to manage critical business decisions.
AFA - 6 Months PG Program Certifcate In Digital Marketing Management

Wharton Online Certificate

  • Wharton School, University of Pennsylvania, is a private Ivy League school. Wharton's Business Programs are consistently ranked in the top 3 globally
  • Wharton online delivers knowledge with analytical rigor rooted in evidence-based research and extensive industry experience, translated into actionable strategies by their expert faculty
Amity Future Academy - Whaton Certificate

Faculty from Wharton

Jonah Berger - Wharton Faculty
Jonah Berger

Marketing Professor at the Wharton School at the University of Pennsylvania

Raghu Iyengar - Wharton Faculty
Raghu Iyengar

Associate Professor at The Wharton School of the University of Pennsylvania

Pete Fader - Wharton Faculty
Pete Fader

Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and the co-founder of Zodiac (zodiacmetrics.com)

Why You Should Do An Online MBA with specialization in Digital Marketing Management

Become a marketer who understands their customers’ end-to-end journeys as well as experiences and be successful in developing a strategic digital roadmap that meets both customers’ expectations and the organization’s business objectives.

Flexibility
Total flexibility with Web Proctored Mode: freedom to take exams anywhere, as well as the choice to take Semester Breaks
Preferred By Hiring Managers
Online MBA is the #1 most popular online graduate degree
Career Growth
32% Average Salary Rise for Online MBA graduates according to Financial Times
Affordability
Great value in terms of both tuition fee & the fact that you can continue to work

Why Digital Marketing Management?

  • Today we are at a stage where world is moving digitally. This has to be a mandatory skill in today’s growing industries to make our own food plate more healthy and colorful.
  • Our goal behind creating this course is to focus on imparting knowledge and wiping out the learning gaps. And stay ahead with technological trends as well as stay ahead of the competition

Here are the key reasons for which people take an Online Digital Marketing Program:

  • Marketing Professionals: Upskilling
  • Professionals in other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Fresher’s: Job, Freelancing
  • Renowned faculties from industry bring in real-world expertise
  • Live doubt-solving sessions with industry experts and mentors
  • Harvard Business Publishing's Simulations on Real-world Scenarios
  • Comprehensive study material for reference
  • Online coursework with quizzes, case studies, assignments and end project
  • Hand-on experience in Digital Marketing Tools & Platforms
Case 1

Patanjali Takes On Industry Giants

Case 2

BookMyShow Usability Testing

Case 3

Ford Fiesta Movement

Case 4

The Vanca - Reworking Digital Marketing Strategy

Case 5

GIVEINDIA - On the Net for a Cause

Case 6

Rocket Fuel - Measuring the Effectiveness of Online Advertising

Case 7

French News Start-up L'Opinion

Case 8

How Promodo created a full-fledged sales channel for ShokoSmile

Case 9

Bank of America - Mobile Banking

Case 10

DataXu - Selling Ad Tech

Case 11

Developing a Marketing Technology Blueprint

Case 12

Aquasi Marketing - Building and Managing an Online Brand

Quiz

  • Be responsible for your own learning with quizzes at the end of each module.
  • Test your subject understanding and determine your readiness for program completion.

Assignments

  • Assignments Regular assignments after each module to help you apply concepts and understand gaps in your knowledge.

Mimic Pro Simulation:

  • Write Targeted Ads
  • Perform Strategic Keyword Research
  • Create High-Converting Landing Pages
  • How to Measure Key Performance Indicators
  • Product and Pricing
  • Email Marketing

Learning Outcomes

  • Develop the skills to build a practical digital marketing plan that regulate with your business goals
  • Evaluate how companies use various strategies to reach target audiences and learn how to adapt them creatively in your own organization
  • Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision
  • Expand your definition of ROI and determine which KPIs can be applied to your digital plans
  • Apply concepts learned in the program to the final project, and create your own digital strategy when you return to work

Course Curriculum

Faculty

Learn from world class faculty having years of experience as Digital Marketers

Meet Your Faculty

Mr. VIVEK CHARDE

  • He has 11+ years of experience in Marketing, Communications and Digital Marketing.

Mr. DIPTARUP CHAKRABORTI

  • He has 18+ years of experience in the technology industry with IT majors like IBM, Gartner, Capgemini & Mastek.

Mrs. SUMEDHA CHATTERJEE

  • She has 10+ Years of experience in handling marketing portfolio for a diverse set of online products.

Dr. ANJU GULLA

  • She has 7+ Years of experience in teaching, training and industry experience in Marketing & Digital Marketing.

Mr. KARAN BHATIA

  • He has 13+ years of hands-on experience in Multi-channel ROI driven digital campaigns, and specializes in Content and SEO strategy and product road-map and conversion optimization.

Mr. SIDDHARTH SAXENA

  • He has 9+ years of experience in product development & technical management of web teams.

Mr. ANKIT GARG

  • He has expertise in scaling content driven consumer web products for India and Global audiences and has hands-on experience of managing web-product lifecycle.

Mr. SACHIN JAIN

  • He has 11 years of online marketing and advertising, ecommerce, social media marketing, client servicing, and account management experience of working with Google.

The Amity Advantage : Why You Should Choose Us

  • Learning Opportunity from all our Programs, at the cost of one Degree
  • Freedom to Attain Cross-Functional Skills With Access to Classes Of All Domains of a Student's Choice
  • All-round development with Free Certificate in Professional & Life Skills as well Certificate in Advanced Excel
  • Industry oriented approach: Fortified by Mentorship, live lectures and webinars by industry bigwigs
  • Continuous Student Engagement with Career Webinars, AskFridays, Virtual Job Fairs etc.
  • Exemplary Student Satisfaction Score
  • Strong Alumni Network
  • Real Human Support
  • Dedicated Student Success Managers
  • Live Doubt Clearing Sessions
  • Live Interaction With Industry Leaders

Eligibility Criteria

For Whom

  • Marketers and brand managers looking to start a career in Digital Marketing
  • Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies
  • Professionals looking to develop skills in digital marketing domain for career growth

Eligibility

For Students with Indian Education
  • Candidates must have completed Graduation Degree and a zeal to learn about Entrepreneurship.
  • Applicant must possess sufficient knowledge and understanding of English Language.
For Students with Foreign Education
  • Candidates must have completed Graduation Degree a zeal to learn about Entrepreneurship.
  • Certificate of equivalence from association of Indian Universities required from students with foreign education to apply in any university in INDIA. (Refer to http://aiu.ac.in/)

Program Fees

Rs 4,50,000 /-


One Time Payment

  • Faster payment with Credit Card, Debit Card, Net Banking

Rs. 4,50,000 /-

*Semester wise payment options available @Rs. 1,12,500 per semester

Interest Free EMI Plans

Partnered
with

Eduvanz Financing Private Limited - Amity Future Academy
  • Pay Hassle-free Zero percent EMI.
  • No Credit Card required

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Career Assistance

  • Enhance your career aspirations with assistance from our Virtual Job Fair, existing Corporate and Alumni network, and recruitment partners like CutShort.io and many others.
  • Get connected with our Career Counsellor towards the end of the program to be interview-ready as per the current industry requirements.
  • The common Digital Marketing Pathway

    Amity Future Academy - Digital Marketing Management Roles

Industry Insights

  • The demand for Digital Marketing professionals have increased by 48% in last one year.
  • 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
  • A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.

Get exclusive career opportunities in Digital Marketing domain via our partner CutShort.io-

Total companies hiring

5000+ including

100+ including

Actively hiring in Digital Marketing domain

Frequently Asked Questions

What is the MBA Program?

This program is designed to give a holistic view of business management that will not only cover modern tools & practices but will also provide you with the ability to manage critical business decisions. The MBA program at Amity University Online is ranked: No.1 in Asia and #33 Globally by QS Ranking.

Our MBA program is built around a result-focused challenging and comprehensive curriculum that will prepare a student for business leadership in the 21st century.

To bridge the gap between theory and practice we have included case studies from Harvard Business Review that allow our students to think strategically about real-world problems and get a competitive advantage.

Is this program UGC/DEB approved?

Yes, we are India’s first online university-approved by the Distance Education Board, a bureau of the University Grants Commission. Please check the link for further information- https://ugc.ac.in/deb

What is the eligibility criteria?

Aspiring candidates, with a Bachelor’s degree/ Graduate Certificate in any discipline, from a recognized university can register for this program.

Do you offer placement assistance?

Yes, we offer placement assistance with Amity University Online’s Virtual Job Fair. This is an exclusive all in one Digital Career Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees across all majors. At our Virtual Job fair the screening, interview and hiring take place simultaneously with zero participation cost. We are the only UGC recognized university which provides placement assistance after each semester.

I plan to migrate abroad, will this degree be helpful/recognized?

A degree from Amity University Online is not just recognized at a national level, but we also have accreditations by WASC -USA AND QAA-UK. Our Degree is recognized and globally accepted and you will not face any problems in case you wish to relocate.

How are the exams conducted in online mode?

Examinations are conducted as per the new regulations through the Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External(end-term examination) 70%. Section A- Subjective, Section B- Case Studies And Section C- MCQs.

What is the scope after the completion of this program in terms of career options?

Students holding Masters in Business Administration degrees are well trained to embark on multiple career paths as you learn about the fundamentals of management and business that will make you a wholesome professional and set you up for success.

These programs are designed to prepare students for employment positions in the private and public sectors. Employers may hire you as sales managers, department heads, operation managers, cost estimators, or you may also opt to use your skills to become an entrepreneur.

Why should I choose your online Program? What is distinctive about Amity University Online?

Learning at Amity University Online is designed to be relevant to your daily professional life, helping you learn the most valuable skills for the job of today, tomorrow, and beyond.

  • QS Ranking No.1 in Asia and # 33 Globally, WASC Accredited.
  • The flexibility and affordability offered for a world-class program are unmatched.
  • We have several coveted global accreditations and recognition to our credit.
  • The curriculum is designed by industry experts and is updated at regular intervals.
  • Personalized mentorship programs are provided by top industry leaders.
  • Portfolio building with real-world industry projects.
  • Hands-on and immersive learning experience.
  • 100 plus hiring partners.
  • 24/7 student support.
  • Seamless e-learning.
  • Interactive learning content.
  • Dedicated career services and placement assistance with our Virtual Job Fair.
  • Personalized guidance by student success managers.

With Amity Online you get professional accreditation in fast-growing industries. It provides the chance for you to skill up and display your training to future employers knowing that it has professional and academic weight.

What is the passing criteria for this program?

The minimum passing criteria is 5 SGPA(semester grade point average) and 6 CGPA (cumulative grade point average)

How to apply for the program?

You can apply through our Online Campus and Enrol Now: https://amityonline.com/amity/Home/Basic or call on our Toll-Free number 1800-102-3434 for assistance. Alternatively, you may write into dladmissions@amity.edu