Industry-Aligned Curriculum

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Admissions Open for Upcoming Session

High-Impact Digital
Marketing Campaigns
Master data-driven digital campaigns that boost brand visibility, engagement, and measurable results across digital platforms.
Innovative Strategies with
Technology & Analytics
Develop creative, tech-enabled marketing strategies using SEO, social media, automation, and analytics tools.
Strategic Digital Planning
& Market Intelligence
Analyze consumer behavior and digital trends to create adaptive marketing strategies for the evolving digital economy.
Leadership in the Digital
Marketing World
Prepare for leadership roles in digital marketing and brand strategy with future-ready skills and industry-focused expertise.
Advance Your Career with an MBA in Digital Marketing Management
Amity University Online's MBA with Specialization in Digital Marketing Management is the only online MBA with this specialization in India globally ranked by QS. It offers comprehensive and applied knowledge in digital strategy, consumer behavior, SEO, social media marketing, and marketing analytics. Gain hands-on experience through live campaign simulations, industry-aligned curriculum, and dedicated mentoring sessions and stay ahead of the competition in this ever-evolving landscape.
Inclusive & Flexible LearningLearn at your own pace
- Engaging video lessons
- Easy-to-follow visual explainers
- Interactive practice exercises
- Real-world application focus
Understand deeply. Retain longer. Apply effectively.
Gamified Business Simulations
Live Industry Projects
Prof. AMI – Your AI Learning Companion
AI-Powered Learning
Globally Recognized Degree
360° Career Support
Global Alumni NetworkLearn at your own pace
- Engaging video lessons
- Easy-to-follow visual explainers
- Interactive practice exercises
- Real-world application focus
Understand deeply. Retain longer. Apply effectively.

Program Curriculum
Semester 1
Managerial Economics
Statistics for Management
Professional communication
Accounting for Managers
Marketing Management
Semester 2
Legal Aspects of Business
Business Research Methods
Financial Management
Human Resource Management
Conflict Resolution and Management
Semester 3
Digital Customer Analytics
Digital journey with Brand Management
Minor Project
Performance Marketing
Professional Ethics
Social Media and Technology Marketing
Strategic Management
Semester 4
Digital Commerce Reinventing Business Models
Digital Marketing
Major Project
Management in Action Social Economic and Ethical Issues
Marketing Analytics Data Tools and Techniques

Fee Structure
One-Time Payment
$4,600 $5,000
Self Pay Benefits
Effective fee of $4,600
Annual Fee
$2,380 $2,500
Self Pay Benefits
Effective fee of $4,760
Per Semester Fee
$1,250
Self Pay Benefits
Effective fee of $5,000
Eligibility Criteria
- Marketers and brand managers looking to start a career in digital marketing.
- Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies.
- Professionals looking to develop skills in digital marketing domain for career growth.
- Graduate in any discipline.
For Indian Students
- Graduation in any discipline with minimum 40% marks. (Below 40%: Admission test required)
- Proficiency in English required
For Foreign students
- Graduation from a recognized university
- Certificate of equivalence from the Association of Indian Universities (AIU) (Refer to https://www.aiu.ac.in/)
Admission Process

01. Select your program
Choose the program that suits your goals

02. Complete your application
Fill out your application with all the necessary information

03. Pay your program fees
Make your program payment securely & easily

04. Submit & register
Submit your application and complete your registration

05. Await Enrollment details
Wait for enrollment details & further guidance
Career Impact That Speaks for Itself
1,00,000+
Job opportunities
created
450+
Top hiring
partners
100%
Placement
assistance
AI Powered
Career
support
Potential Job Roles
ENTRY LEVEL
Creative Assistant
Content Strategist
Social Media Coordinator
SEM Specialist
Content Creator
MID LEVEL
Marketing Data Analyst
Community Manager
Content Marketing Manager
Conversion Rate Optimizer
done-icon
Inbound Marketing Manager
ADVANCED LEVEL
Digital Brand Manager
Creative Director
Digital Marketing Manager
SEO Marketing Manager
Head of Social Marketing
Real Stories. Real Journeys. Real Impact.
Employees From Leading Organizations Trust Amity For Lifelong Learning



















































education and leading international faculty
Accredited. Trusted. Future-Ready.
Why Say Yes to Amity Online
Globally recognized | Digitally advanced | Deeply personalized
Frequently Asked Questions
The admission process for Amity Online involves selecting your preferred course, submitting the online application form along with necessary documents, and, upon acceptance, finalizing enrollment by fulfilling the fee payment requirements. It's a streamlined pathway to access quality online education through Amity Online's diverse range of programs.

































