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PG Specialization
MBA with specialization in Digital Marketing Management (Online MBA)
Duration: 2 Years
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The only online MBA program globally ranked by QS in India.
Embrace transformation by enrolling in our specialized MBA program with a focus on digital marketing. Gain comprehensive knowledge, hands-on experience, and strategic acumen crucial for excelling in the dynamic realm of MBA in digital marketing. Propel your career toward triumph in the digital era.
Why MBA with specialization in Digital Marketing?
In a world rapidly advancing towards digitalization, possessing MBA in digital marketing skills has become a necessity in today's thriving world. Our program aims to bridge the knowledge gap, ensuring a comprehensive understanding and keeping you at the forefront of technological trends. Enroll in our program and stay ahead of the competition in this ever-evolving landscape.
Tools & Platforms covered
Program Highlights and Advantages
Discover our online PG degree program
and begin an exciting educational journey.
Global Education
Experience a truly global education with renowned international faculty
Personalized Learning
Personalized learning through a unique option of choice-based credit
Dedicated Academic Support
Complete handholding & support by student relationship managers
Real World Projects
Live projects & case studies to help you succeed in your industry
Global Education
Experience a truly global education with renowned international faculty
Personalized Learning
Personalized learning through a unique option of choice-based credit
Dedicated Academic Support
Complete handholding & support by student relationship managers
Real World Projects
Live projects & case studies to help you succeed in your industry
Why Choose Amity Online?
Be ahead with
Industry-first Advantages
Industry Visits for Real-World Exposure
Experience hands-on learning through visits to top industry workplaces
Dedicated Academic Advisor
Dedicated experts and advisor to guide you at every step of your professional career
AI-Professor AMI
Powered by Chat-GPT 4 and open AI-driven technology for online learning
Placement Opportunities
Job interview prepration, placement assistance & resume building for students to be job-ready
Diverse Learning Mediums
E-books, printed & audio books, videos to cater your preferences & unique learning style
Offline Experiences
Weave a close bond with faculties & peers, via on campus orientation programs and activities
beSocial - Student Community Platform
Where 75,000+ students connect, engage, and grow
Career Services
Be job-ready with resume building workshops, internships & industry mentorship
Doorstep Delivery Of Books
India’s only online university to provide physical books to read at your door step
Metaverse Campus
Discovering endless possibilities of Amity campus through our metaverse tour experience
Accreditations & Recognitions
Endorsements of Excellence, Recognitions and Accreditations
Celebrating Academic Quality of Amity Online
India's only Online MBA ranked by QS: Asia Pacific Top 10
First university in India to receive UGC approval for Online Degrees and Learning Platform
First Indian University to be accredited by National Council for Higher Education, Africa
Accredited by the World Education Services
Ranked 32 by National Institutional Ranking Framework
Degree programs approved by All India Council of Technical Education
India's first private university to be a member
Ranked among Top 3% Globally
Accredited by the Western Association of Schools and College
Course Curriculum
Semester 1
Semester 2
Semester 3
Semester 4
This online program created by Amity Online provides a holistic view of digital marketing and business management that will not only cover modern tools and practices but will also provide you with the ability to manage critical business decisions.
Learning Outcomes
Aligning Business Goals
Develop the skills to build a practical digital marketing plan tailored to align with your business and organizational goals.
Creative Adaptation
Evaluate how companies utilize various strategies to reach target audiences & learn how to creatively adapt them in your organization.
Breaking Group thinking
Learn to develop a digital plan that breaks group thinking and aligns departments towards a shared vision for success.
Measuring Success
Expand your definition of ROI & determine which KPIs are most relevant for evaluating the effectiveness of your digital plans.
Practical Application
Utilize the program's concepts in your final project to craft a comprehensive digital strategy for implementation upon your return to work.
Strategic Planning and Decision-Making
Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
Aligning Business Goals
Develop the skills to build a practical digital marketing plan tailored to align with your business and organizational goals.
Creative Adaptation
Evaluate how companies utilize various strategies to reach target audiences & learn how to creatively adapt them in your organization.
Breaking Group thinking
Learn to develop a digital plan that breaks group thinking and aligns departments towards a shared vision for success.
Measuring Success
Expand your definition of ROI & determine which KPIs are most relevant for evaluating the effectiveness of your digital plans.
Practical Application
Utilize the program's concepts in your final project to craft a comprehensive digital strategy for implementation upon your return to work.
Strategic Planning and Decision-Making
Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences.
Eligibility Criteria
Marketers and brand managers looking to start a career in digital marketing.
Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies.
Professionals looking to develop skills in digital marketing domain for career growth.
Graduation in any discipline with 40% marks in the last qualifying examination.
Below 40% marks, a test is conducted & if passed then the student is eligible for admission.
For Students with Indian Education
Candidates must have completed graduation degree and a zeal to learn about entrepreneurship.
Applicant must possess sufficient knowledge and understanding of english language.
For Students with Foreign Education
Candidates must have completed graduation degree.
Certificate of equivalence from association of Indian Universities required from students with foreign education to apply in any university in India. (Refer to http://aiu.ac.in/)
Admission Process
01. Select your program
Choose the program that suits your goals
02. Complete your application
Fill out your application with essential details
03. Pay your program fees
Make your program payment securely & easily
04. Submit & register
Submit your application & complete your registration
05. Await Enrollment Details
Await your enrollment information & guidance
01. Select your program
Choose the program that suits your goals
02. Complete your application
Fill out your application with essential details
03. Pay your program fees
Make your program payment securely & easily
04. Submit & register
Submit your application & complete your registration
05. Await Enrollment Details
Await your enrollment information & guidance
Journey Towards Graduation: Your Online Degree Program Experience
Holistic Career Services: How we help you build your dream career
Our wide range of services are designed to meet your specific needs for career
- Assessing your interests and strengths
- Exploring different career options and pathways
- Identifying your passion and potential
- Crafting professional resumes and CVs
- Customizing application for specific industries
- Highlighting your skills and achievements effectively
- Guiding through the online application process
- Networking support via virtual events and platforms
- Preparing for virtual interviews to establish a professional online presence
- 1-on-1 sessions with experienced counsellors
- Personalized career assessments and goal setting
- Guidance on making informed decisions
Potential Job roles
Entry Level
Creative Assistant
Content Strategist
Social Media Coordinator
SEM Specialist
Content Creator
Mid Level
Marketing Data Analyst
Community Manager
Content Marketing Manager
Conversion Rate Optimizer
Inbound Marketing Manager
advanced Level
Digital Brand Manager
Creative Director
Digital Marketing Manager
SEO Marketing Manager
Head of Social Marketing
Entry Level
Creative Assistant
Content Strategist
Social Media Coordinator
SEM Specialist
Content Creator
Mid Level
Marketing Data Analyst
Community Manager
Content Marketing Manager
Conversion Rate Optimizer
Inbound Marketing Manager
advanced Level
Digital Brand Manager
Creative Director
Digital Marketing Manager
SEO Marketing Manager
Head of Social Marketing
Employees From Leading Organizations Trust Amity For Lifelong Learning
Meet our top-ranked Faculty
Learn from the best at Amity Online with leading Indian & International faculty.
Neha Tandon
Assistant Professor
8+ years of experience; Double PG in Management & Commerce
Neha Tandon is an Assistant Professor at Amity University, Noida, with over 3 years of experience in this role. She has a strong background in International Business, Accounting, Managerial Finance, and content creation for e-learning. Neha has also worked as an Assistant Professor at the Institute of Management Studies, Noida. She holds an MBA in Finance from Guru Gobind Singh Indraprastha University and a B.Sc. (Honors) from Delhi University.
Dr Sunil Kumar
Assistant Professor
10+ years of experience; P.hD. in Management
Sunil is an assistant professor also he holds 11 years of academic experience, with Pune Institute of Business Management and Galgotias University, and he has a Ph.D. in Management. He has worked in supply chain management and quality control for Pepsi Foods and Calpro Foods. In addition, Dr. Kumar is the author of multiple scientific publications, with published patents in India, and an invention patent from IP Australia.
Sachit Paliwal
Assistant Professor
12+ years of experience; MBA in Finance Management
Sachit Paliwal is a seasoned academician with 14 years of experience in teaching and academic administration. He holds a Ph.D. in Finance, an MBA in Finance and is UGC-NET qualified in both Commerce and Management. Currently, he serves as Assistant Professor and Course Coordinator at Amity University Online, managing accounting and finance programs, curriculum development, and e-learning platforms.
Dr Ron Darnell
International Faculty
Ph.D. from Capella University; MBA from University of Texas
Ron, is an Agile Enablement Coach and University Professor who has vast experience with Agile transformations and project management. With over 20 years of academic experience, he also advises corporations like Verizon, Sony Pictures, and Southwest Airlines, helping them navigate Agile transitions. His academic credentials include a Ph.D. in Organisation Management, an MBA in MIS, and a B.S. in Economics & Finance.
Dr. Hayley Stainton
International Faculty
11+ years of experience; Ph.D. from Coventry University
Dr. Hayley Stainton is an international school leader, academic, and founder of Tourism Teacher, with expertise in geography and tourism. She has extensive teaching experience at various levels, from secondary to postgraduate, and is a Chair of Examiners for Pearson. She has held roles such as Assistant Headteacher at NCBIS and Senior Lecturer at Buckinghamshire New University.
Luke Pearce
International Faculty
10+ years of experience; Master’s in Education and Language
Luke is an English teacher, associate lecturer, and writer with more than ten years of experience in education. He has a Master's degree in Education and Languages, a PGCE in Post-16 and Further Education, a CELTA certification, and a BA in Politics and Spanish. His teaching experience includes UCL, EFL, EAP, ESOL, GCSE, etc.
Are you ready to take the next step in your career ?
Frequently Asked Questions
The admission process for Amity Online involves selecting your preferred course, submitting the online application form along with necessary documents, and, upon acceptance, finalizing enrollment by fulfilling the fee payment requirements. It's a streamlined pathway to access quality online education through Amity Online's diverse range of programs.
