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Transform your career in marketing and strategy with the Certificate in Marketing Analytics program. Designed by industry leaders, the course of study combines expert insights with hands-on learning to equip you with the analytical skills needed to thrive in marketing. Whether you're a seasoned professional or a budding marketer, this course provides the tools and techniques to make data-driven decisions, predict trends, and drive impactful results—all at your own pace.
Here’s what to expect from this program:
*Paid internship will be as per organization's norms or on a first-come, first-serve basis.
Total Modules: 6
Gain insight into a topic and learn the fundamentals.
Duration
24 hours
Level: Beginner
No prior experience required
Internship
Be eligible for internship (paid/unpaid)
Fee: ₹
33,000₹27,000
Skills you'll gain
Positioning Strategies
Develop data-driven marketing positioning frameworks.
Advanced Excel
Master Excel tools for efficient marketing data analysis.
CLTV and RFM Analysis
Optimize customer retention using RFM and CLTV methods.
Python for Analytics
Automate data analysis with Python and Jupyter Notebook.
A/B Testing Expertise
Design and analyze A/B tests to optimize marketing campaigns.
Data Visualization
Create impactful dashboards using Tableau, Power BI, and Python.
Exploratory Data Analysis
Extract insights by analyzing and interpreting datasets.
Industry-relevant Skills
Real-world professional experience through an internship*.
Tools and Platforms covered
Program Overview and Structure
1. Introduction to Marketing Analytics
Gain a strong foundation in marketing analytics and learn to create impactful strategies. You'll explore segmentation, targeting, positioning, market research, advanced techniques like A/B testing, and association rule learning to make data-driven decisions.
- What is Marketing Analytics?
- Types of Marketing Analytics
- Marketing Strategies
- Segmentation, Targeting, Positioning
- Market Research Techniques
- Association Rule Learning
- A/B Testing in Marketing Analytics
2. Basics of Excel for Marketing Analytics
3. CLTV and RFM
4. Basics of Python using Jupyter Notebook
5. Machine Learning for Marketing Analytics: Techniques and Applications
6. Association Rule
Earn and Share Your Certificate
Meet our top-ranked faculty
Jagadish GS
Analyst, Advisory KPMG India
Amity Online Advantages: Why We're the Right Fit for You
Learn from Analytics Experts and Industry Veterans
Learn from experienced faculty and industry professionals who specialize in business intelligence and marketing. Our experts help you build dynamic skills and knowledge that meet industry standards.
Real-World Case Studies and Data-Driven Projects
Gain hands-on experience making actionable data-driven marketing decisions that reflect real-world challenges. This practical approach prepares you to make data-driven decisions in any business setting.
Flexible Learning for Busy Professionals
Study at your own pace with a flexible curriculum designed to fit around your schedule, making it ideal for working professionals looking to upskill.
Certification with Industry Recognition
Receive a certification in Marketing Analytics from Amity University Online, respected by employers across multiple sectors.
Frequently Asked Questions
1. Who can enroll in this course?
This course is designed for marketing professionals, undergraduates, graduates, and anyone interested in specializing in marketing analytics.
2. What topics are covered in this course?
3. Do I need to have prior experience in marketing or analytics?
4. How is the course structured?
5. What kind of projects will I work on?
6. Will I receive a certificate upon completion?
7. What kind of support will I receive during the course?
8. What job roles will I be eligible for after completing this certificate?
Total Modules: 6
Gain insight into a topic and learn the fundamentals.
Duration
24 hours
Level: Beginner
No prior experience required
Internship
Be eligible for internship (paid/unpaid)
Fee: ₹
33,000₹27,000