The Most In-Demand MBA Specialisations Today

An Online MBA in the modern business environment holds transformative power. The perpetual changes brought about by the digitisation of the economy have created a demand for professionals with dynamic management expertise. As such, employability among MBA graduates rose to 71% in 2024 from 47% in 2021.

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MBA graduates, work as catalysts for change in the workforce with their expertise in cutting-edge technologies and versatile management skills. However, the choice of specialisation in MBA plays a significant role in determining the position, industry and line of work graduates will have. This blog discusses the trending MBA subjects for specialisation.

International Finance

International finance remains the most preferred discipline among MBA students. This discipline allows them to manage money, including investments, banking, and planning for the financial market. 

It also enables them to prepare for jobs such as financial analysts. Other job opportunities include jobs in investment banking or financial management.

Job roles

Some popular job roles graduates opt for after an MBA in International Finance are:

• Credit Manager
• Operations Manager
• Finance Manager
• Financial Analyst
• Senior Financial Analyst
• Project Manager

Prospective salary

Doing an MBA in finance is highly rewarding. An MBA finance graduate can expect to get a package of INR 8.15 LPA.

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Digital Marketing

Digital marketing is one crucial function for all implementing businesses. It is the understanding of what customers want and plotting out ways to sell goods and services. An MBA in digital marketing includes digital, customer behaviours, and market research. 

Digital marketing is evolving with the emergence of new technologies, and it is a high digital media consumer. This trend has made digital marketing professionals very high in demand. It will suit any creative individual with strategic thinking abilities. It is also perfect for those who are in the loop on all the growing market trends.

Job roles

After doing an MBA in digital marketing, students can expect these jobs:

• Digital Marketing Manager

Prospective salary

MBA digital marketing graduates are compensated very well. An MBA digital marketing graduate can expect to get a package of INR 9.1 LPA.

Data Science

Nowadays, a huge section of business deals with technology, so an MBA in IT is sought after. This career path involves the combination of business skills with IT expertise. It also addresses areas related to data analysis, cybersecurity, and project management. 

More and more companies are incorporating technology into their business. Thus, companies seek people who can integrate technology into their daily business operations.

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Job roles

Some popular job roles after doing an MBA in data science are:

• Data Scientist
• Data Analyst
• Chief Data Officer
• Statistical Analyst
• Business Intelligence Analyst

Prospective salary

MBA data science graduates are always in high demand. The average salary package an MBA data science graduate receives is INR 14.4 LPA.

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Human Resource Analytics (HRA)

Human resource analytics focuses on analysing HR data. It uses predictive analytics to offer insights into hiring, training, and managing employee performance. 

That is why HR professionals are an asset nowadays. Organisations are making big investments to develop good working conditions. Other areas of focus include employee development and labour law compliance.

Job roles

Some popular job roles among MBA(HRA) graduates are:

• Human Resources Manager
• Human Resource Generalist
• Staffing Director
• Technical Recruiter
• Executive Recruiter
• Compensation Manager
• Employees Relations Manager
• Director of HR Training and Development

Prospective salary

The average salary of an MBA(HRA) graduate is INR7.17 LPA.

Business Analytics

Business analytics deals with the efficient management of businesses and their functions. It focuses on the service function within the business. This includes management of the supply chain, logistics, and quality control.

Business analytics managers are there to save money and get the work done. They are seeing an increased demand because of the boom in online shopping.

Job roles

Jobs available after doing an MBA in business analytics are.

• Operations Executive
• Plant Manager
• Operations Manager
• Process Manager
• Project Manager

Prospective salary

MBA graduates in this stream have an average package of INR 10.2 LPA.

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Digital Entrepreneurship

Digital entrepreneurship is great for anyone who wants to start a new online venture. This specialisation will cover how to do so and manage innovation.

In the present day, there is an increased demand for entrepreneurial skills. Most graduates are start-up business consultancy and innovation managers. 

This field is ideal for creative but risky individuals who love new ideas. Entrepreneurship programs usually come with mentorship opportunities and networking with successful entrepreneurs.

Job roles

Some popular job roles in this stream of MBA are:

• Digital Marketing Associate
• Online Sales Manager
• Digital Strategy Consultant
• Social Media Coordinator
• Chief Executive Officer (CEO) of a Tech Startup

Prospective salary

The average salary of an MBA (digital entrepreneurship) graduate is INR 11.6 LPA.

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Conclusion

Choosing an MBA specialisation is equal to choosing a promising career. All the quoted specialisations are very popular. There are a lot of streams in MBA which means there is something for everybody. 

Changes in business mean that MBA graduates will have to fill these roles. This means that getting an MBA is a smart investment in your future. The trick is to find a specialisation that suits you and is in demand in the industry.

Amity Online offers some great MBA programs. You can have the best-in-class course from the comfort of your own house. The courses also offer internship opportunities and placement support. The courses include world-class teaching for every MBA subject taught.