How to Answer Digital Marketing Interview Questions Like a Pro?

Digital marketing involves using digital technology and digital media to promote products and services worldwide. The industry is experiencing rapid growth and creating numerous job opportunities. Want to get a dream job in the digital marketing industry? This blog provides some crucial digital marketing interview questions and answers to assist you in advancing your career. 

Basic Level Digital Marketing Interview Questions

These are some common basic-level digital marketing interview questions and answers:

1. What is the concept of digital marketing?

Importance: Asking this question is essential for recruiters to analyse your knowledge of the fundamental principles of digital marketing.

Answer: Digital marketing is promoting products and services using digital means. These include social media, emails, websites, and other digital advertising platforms.

2. What are the different types of digital marketing?

Importance: Interviewers ask this question to evaluate one’s ability to engage customers through various means.

Answer: There are different types of digital marketing, including search engine optimisation (SEO) marketing, content marketing, email marketing, social media marketing, and e-commerce marketing.

3. What is the function of search engine optimisation?

Importance: The interviewer asks this question to gauge your knowledge of SEO.

Answer: Search engine optimisation, or SEO, is the practice of optimising websites to appear higher on search engine results pages without making payments.

4. What are long-tail keywords?

Importance: This question is vital to test your knowledge of the underlying concepts of SEO.

Answer: Long-tail keywords are longer and more precise keyword phrases. Long-tail keywords often have lower search volumes but better conversion values.

5. What is the function of Google Ads?

Importance: The interviewer asks this question to evaluate your ability to promote business in Google.

Answer: Google Ads operates on an auction method, which occurs each time a user conducts a keyword search. Your ad's positioning will improve with a higher quality score and the bid amount.

Also Read:- Top 8 Must-Have Digital Marketing Tools in 2025

Intermediate-Level Interview Questions About Digital Marketing

Below are some intermediate-level digital marketing interview questions that you must know:

1. What are the differences between on-page and off-page SEO?

Importance: Interviewers ask this question to test candidates’ knowledge on different types of SEO activities.

Answer: On-page SEO involves optimising website components to boost traffic by including organic keywords inside a webpage. On the other hand, off-page SEO is measures taken outside of your webpage to increase traffic.

2. Which strategies are the most effective for boosting website traffic?

Importance: The interviewer asks this question to analyse your knowledge of the fundamentals of digital marketing.

Answer: Paid searches, content promotion, creating catchy headlines, using long-tail keywords, and guest posting, are some of the most effective strategies to boost website traffic.

3. After your content goes online, how do you market it?

Importance: Answering this question shows your marketing strategy beyond content creation.

Answer: There are numerous marketing strategies to promote my content when it is live. These include sending an email broadcast, promotion through social media, and community engagement.

4. How can you advertise your event on social media?

Importance: The interviewer asks this question to test my social media advertising skills.

Answer: I can use different advertising strategies to promote an event on social media. Some of them are making announcements, remarketing my event to potential guests, using images of attendees in social media posts, and creating standard hashtags.

5. “You can engage your target audience and expand your network of leads and customers by using content marketing.” Do you agree with this statement?

Importance: The interviewer asks this question to test your strategic thinking about brand awareness.

Answer: Yes, good content is about providing value to users, not just selling it. Content marketing should focus on delivering truly valuable material to users so that they can feel engaged with the brand.

Expert Level Interview Questions for a Digital Marketer

Below are some of the expert-level digital marketing interview questions that can help you grow your deep knowledge of digital marketing principles and strategies:

1. For what reasons are digital marketing favoured over conventional marketing?

Importance: Answering this question shows your knowledge of the advantages of digital marketing in today’s business landscape.

Answer: Digital marketing is preferred to conventional marketing because of its cost-effectiveness, better interactiveness, global reach, easy access, and many other benefits.

2. What could be the best strategy for PPC advertising?

Importance: The interviewers ask this question to test your deep advertising knowledge.

Answer: Some effective strategies of PPC advertising are adding extra PPC keywords to increase reach, splitting advertising into smaller chunks to get a higher Click Through Rate (CTR), and reviewing non-performant PPC keywords.

3. List a few options for bidding.

Importance: This question will test your expertise in meeting digital marketing objectives.

Answer: Some essential bidding options are:

• Cost Per Click (CPC)
• Cost Per Action (CPA)
• Cost Per Thousand Impressions(CPI)

4. What is A/B testing? Give an example.

Importance: The interviewer asks this question to evaluate your data-driven decision-making skills in this field.

Answer: A/B testing helps compare two email campaigns to evaluate which is more effective in terms of click rates and high open rates. A common example of evaluating between these two subject lines is ‘30% off on medicines’ vs. ‘discount on medicines’.

5. What is RLSA and how does it function?

Importance: Answering this question will show your ability to optimise campaign performance.

Answer: RLSAs enable you to customise your search campaigns to previously visited users. Bids and ads can be targeted to them while they are browsing Google and its other search engines.

Final Words

Preparing the above-mentioned digital marketing interview questions help you to get ready for a job interview in this field. In addition, you also need to enroll yourself in a professional certification course to increase your chances of getting a dream job in the digital marketing industry. Contact us to enroll in the Amity Online MBA Degree course with a specialisation in digital marketing management!