Deciding on the right MBA specialization can be a tricky decision as there are numerous specializations offered by different universities. The two most sought-after specializations are MBA in HR and Marketing which are equally valuable. Both Marketing and Human Resource Management offer lucrative career options and scope of growth.
If you have an interest in brand-building or customer engagement, you should opt for an MBA in Marketing. If you are more inclined toward employee engagement and talent acquisition, an MBA in HR is ideal.
This blog explores the course overview and career opportunities of an MBA in HR and Marketing which will help you make an informed choice.
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MBA HR Course Overview
MBA in Human Resources (HR) is a two-year postgraduate course with entrance exams required for eligibility. A Bachelor's degree in a related discipline is also required to be eligible for admission. The syllabus for this course covers the following subjects:
1st Semester
- Managerial Economics
- Accounting for Managers
- Research Methodology
- Business Environment and Law
2nd Semester
- Financial Management
- Marketing Management
- Operations Research and Management
- Human Resources Management
3rd Semester
- Human Resource Development
- Performance Management
- Knowledge Management
- Industrial Relations Management
4th Semester
- Organizational Development and Change
- Human Resource Accounting
- Compensation Management
- Global HR Practices
- Project Work
MBA HR Job Opportunities
Students graduating with an MBA in HR course are eligible to apply for a host of job roles in varied industries and sectors. Some of the top job roles and their corresponding MBA HR salary range is defined below:
1. Human Resource Manager: An HR Manager is responsible for creating job adverts, handling recruitment processes, and employee management. They earn around Rs 5 lakhs - Rs 13.1 lakhs per annum.
2. Recruitment Coordinator: A Recruitment Coordinator is responsible for managing the hiring process and handling all paperwork. Their average pay scale ranges between Rs 3 lakhs - Rs 6 lakhs per annum.
3. Employee Relations Manager: They are responsible for managing employee relations and overseeing the execution of company policies. They earn approx Rs 4 lakhs - Rs 12.4 lakhs per annum.
4. Training and Development Manager: They are responsible for delivering training and assessing the needs of employees. Their salary ranges between Rs 5 lakhs - Rs 10 lakhs per annum.
5. HR Specialist: This is a mid-career-level role and professionals specialize in specific areas of human resources, such as employee relations, compensation, etc. They can earn anywhere between Rs 5 lakh - Rs 10 lakh per annum.
MBA Marketing Course Overview
MBA in Marketing is a two-year postgraduate course with the same eligibility criteria as that of HR courses. The syllabus includes the same subjects as those covered in the 1st and 2nd semesters of MBA HR programs:
3rd Semester
- Consumer Behavior
- Marketing Research
- Industrial Marketing
- Retail Marketing
4th Semester
- Rural Marketing
- Services Marketing
- Customer Relationships Management
- Global Marketing
- Project Work
MBA Marketing Job Opportunities
Students completing an MBA in Marketing can find a variety of job roles in the country. The MBA in Marketing scope extends to the following job roles:
1. Marketing Manager: A Marketing Manager creates marketing strategies and handles campaigns for the organization. They earn around Rs 8 lakhs - Rs 20 lakhs per annum.
2. Brand Manager: Brand Managers design marketing strategies and conduct market research to analyze the latest market trends. Their average pay scale may range between Rs 7 lakhs - Rs 22 lakhs per annum.
3. Social Media Marketing Manager: They are responsible for creating and managing content for various social media platforms. They also manage the company’s social media accounts and analyze data. Their average salary is approx Rs 3 lakhs - Rs 7 lakhs per annum.
4. Customer Relationships Manager: They are responsible for building relationships with customers and understanding their specific needs. Their annual salary may be between Rs 3 lakhs - Rs 6 lakhs per annum.
5. Product Marketing Manager: They promote the products of a company to its customers and the public at large. Average annual salary in India - Rs 12 lakh - Rs 25 lakh per annum.
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Conclusion
Choosing between HR and Marketing is not easy as both offer growth opportunities and require a unique skill set. You need to evaluate your strengths and skills, and research potential roles in both fields. If you are confused between HR or Marketing options for your MBA, you may observe that Marketing has a slightly higher pay scale compared to that of HR graduates.
Whatever you decide, Amity University Online will help you in achieving your goals. It is India's first online university to receive UGC approval for online degree courses. Its courses are not only approved by the AICTE but its Online MBA is ranked by QS World University Rankings in Asia Pacific's Top 10.
So what are you waiting for? Check out the course details on its website and start your Online MBA journey with India's best and most reputed university.
