Introduction
Digital marketing is shaping the future of business. Companies rely on SEO, PPC, and social media marketing to reach customers and grow their brands. The digital marketing industry in India is expanding rapidly, with an annual growth rate estimated between 25% to 30%.
If you want to master digital marketing skills, Amity University Online’s Masters Business Administration in Digital Marketing Management is the right choice. This two-year program gives hands-on digital marketing training, helping you become job-ready. Let’s explore how Amity Online teaches SEO and PPC learning in MBA and social media marketing to prepare you for success in the digital world.
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SEO (Search Engine Optimisation) – Learn to Rank Higher on Google
SEO helps companies appear at the top of search results and attract more visitors. At Amity Online, you get an in-depth knowledge of SEO through their digital marketing training in:
1. Practical SEO Projects
You work on real-world SEO projects to understand how search engines rank websites. You learn to analyse websites, fix issues, and improve rankings.
2. Keyword Research Training
Choosing the right keywords is paramount for SEO success. The program teaches you how to find high-ranking keywords and use them to improve website visibility.
3. On-Page & Off-Page SEO
On-page SEO optimises website content, images, and structure for search engines. Off-page SEO builds backlinks and improves website authority. You learn both these skills with the course.
4. Google Analytics & SEO Tools
You learn Google Analytics, Google Search Console, and SEO tools that help in tracking website performance and making data-driven decisions.
5. Live Case Studies
You study real SEO strategies used by top brands through digital marketing training. This helps you understand how businesses improve search rankings and increase website traffic.
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PPC (Pay-Per-Click Advertising) – Master Paid Ads on Google & Social Media
PPC is a fast way to get exposure and increase sales. Amity Online’s best MBA for digital advertising provides hands-on training in PPC advertising, covering:
1. Google Ads Training
You learn to create and manage Google Ads campaigns that drive traffic and conversions. The course teaches:
- How to set up Google search and display ads.
- Choosing the right keywords and bidding strategies.
- Writing compelling ad copy.
2. Budget Management & Bidding Strategies
SEO and PPC learning require smart budgeting. The program helps you to understand cost-per-click (CPC), return on ad spend (ROAS), and bid adjustments for maximum return on investment.
3. Social Media Advertising
Apart from Google, PPC is also used on other social media platforms. You learn:
- How to create engaging ad campaigns.
- Audience targeting techniques.
- A/B testing for better results.
4. PPC Performance Tracking
Measuring ad success is crucial. You learn to use ‘ads manager’ and analytics tools to track ad performance and improve results.
5. Live Ad Campaigns
Amity Online provides real-time ad campaign training, where you create, run, and analyse PPC ads.
Social Media Marketing – Build and Grow Brands Online
Social media marketing helps brands connect with customers, build trust, and increase sales. Amity Online’s social media marketing MBA syllabus teaches skills through:
1. Hands-On Training in Social Media Platforms
You learn how to market brands on social media. The course covers:
- Content creation strategies.
- Community engagement techniques.
- Social media analytics.
2. Social Media Advertising
You get hands-on experience in running paid social media ads. You learn to:
- Set up social media ads.
- Create ad campaigns.
- Use video marketing for ads.
3. Influencer Marketing
The program also teaches you how to collaborate with social media influencers to promote goods and services effectively.
4. Social Media Analytics & Performance Tracking
You learn to use social media insights and analytics to track campaign performance and improve results.
5. Live Social Media Projects
Amity Online offers live social media projects where you create and manage brand pages, engage with followers, and analyse growth strategies.
Also Read:- How AI and Machine Learning Transform CPC or Cost Per Click?
Why Choose Amity University Online for Digital Marketing?
Amity University Online is one of India’s top online education platforms. Here’s why Amity has the best MBA for digital advertising:
- Global Recognition – Ranked among the top 10 online MBAs in Asia-Pacific by QS.
- Hands-On Learning – Work on real-world digital marketing projects.
- Industry Experts as Faculty – Learn from experienced digital marketing professionals.
- Placement Assistance – Over 500+ hiring partners offer job opportunities.
- Flexible Learning – Study from anywhere with online classes, video lectures, and e-books.
Course Curriculum
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Eligibility, Admission Process, and Fees
Take the next step in your career ?
Below are the eligibility criteria, admission process, and fee structure for Amity Online digital marketing certification:
Eligibility Criteria
- Graduates in any discipline with at least 40 % marks. An entrance test is conducted for the ones with less than 40%.
- Applicants with sufficient proficiency in the English language.
- International students should also have a graduation degree along with a certificate of equivalence.
Admission Process
- Select the MBA in Digital Marketing Management Course.
- Fill out your details online.
- Use the official payment link for payment.
- Submit the application.
- Wait for the enrolment information.
Fee Structure
- ₹8,292 per month with Zero-Cost Equated Monthly Instalment (EMI).
- Full Program Fee: ₹1,99,000
- Scholarships availability
Conclusion
If you want a successful career in SEO, PPC, and social media marketing, Amity Online’s MBA in Digital Marketing Management is the perfect choice. With a comprehensive syllabus, hands-on training, and expert faculty, this program helps you master digital marketing skills and secure top job opportunities. You can start your career and get your dream job at Amity Online with digital marketing.
