The Bureau of Labor Statistics (US) predicts that, by 2026, the demand for marketing roles will go up by 10% worldwide. This indicates the increasing need to possess the knowledge and skills to succeed in this field and stay ahead of others.
To help you on this path, this article explores one of the best MBA in Marketing colleges in India, Amity University Online, covering the program’s scope, career options, eligibility, and more.
Looking for a scholarship for Online MBA? Amity University online offers various options, including Sports(CHAMPS), Defense, Divyaang, Merit-Based, and ISAT-based awards - helping MBA Students to achieve their goals while making education more affordable.
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MBA in Marketing: Meaning and Scope
An MBA or Master of Business Administration in Marketing is a two-year professional management program that focuses on developing strategic marketing skills, understanding consumer behaviour, and managing brands to achieve business growth and boost sales.
Scope
Once you earn an MBA in Marketing, there is immense scope in a variety of industries, such as e-commerce, BFSI (banking, financial services, and insurance), FMCG (fast-moving consumer goods), media and entertainment, retail, digital marketing, advertising, and more.
Additionally, with the integration of modern technologies like AI (artificial intelligence) and XR (extended reality), among others, marketing techniques are evolving in line with the times. This expands the MBA in Marketing scope.
Modern MBA in Marketing Specialisation: Digital Marketing Management
With the growing digitalisation of businesses, digital marketing has registered 50% higher customer interactions compared to traditional marketing. This indicates the increasing prevalence of digital marketing alongside the traditional one.
Thus, to adapt to the evolving industry trends, pursuing a future-ready specialisation like an MBA in Digital Marketing Management can be a strategic move.
What is an MBA in Digital Marketing Management?
This specialisation blends traditional business knowledge with specialised digital marketing strategies, tools, and platforms.
It can be the right choice for advancing your career in the digital marketing domain. It will help you learn about the nuances of SEO, content marketing, data analysis, social media marketing, and managing marketing campaigns.
Skills Gained from This Program
Here are the key skills you can gain after pursuing an MBA in Digital Marketing Management:
- Technical proficiency in digital tools and platforms
- Marketing automation
- Customer relationship management
- Content strategy creation
- Planning and executing digital marketing campaigns
- Campaign performance tracking and optimisation
- Strategic, data-driven decision-making
These skills help in preparing you for core marketing roles while enabling a progressive career graph in a digital-first landscape.
Career Options with an MBA in Marketing
There is a wide range of MBA in Marketing career options once you complete the program. Some are:
Also Read:- Why Pursue an MBA in Marketing? Benefits and Career Insights
MBA in Digital Marketing Management: Eligibility Criteria
The eligibility criteria for pursuing the in-demand MBA in Digital Marketing Management program at Amity University Online are as follows:
MBA in Marketing Admission Process at Amity University Online
You may need to clear entrance exams and appear for interviews to get enrolled. The MBA programs at Amity University Online follow a straightforward admission process:
- Choose the MBA in Digital Marketing Management program or any specialisation.
- Carefully fill in the required details in the form.
- Complete the program fee payment. Here, you can opt for easy EMI options.
- Submit the application form and complete the registration process.
- Await any further guidance and information regarding your admission.
What Makes Amity University Online’s MBA Programs the Best?
Amity University Online is one of the top MBA in Marketing colleges in the country. The following qualities make Amity unique:
Only QS-Ranked Online MBA in India
The online MBA offered here is the only one ranked by QS (Quacquarelli Symonds) World University Rankings under the Asia Pacific Top 10, attesting to its global recognition for quality education. This makes it one of the best MBA programs in India.
WASC and QAA (UK) Accredited
Amity University Online is the only Indian university to be accredited by the WASC (Western Association of Schools and Colleges). Additionally, it is also accredited by the QAA (UK), which is the United Kingdom’s Quality Assurance Agency.
Times Higher Education Ranking
It is recognised globally by Times Higher Education for its high graduate employability and strong employer reputation, thus ensuring industry-ready skills and various job opportunities.
World-Class Faculty
Amity University Online boasts a faculty comprising highly experienced national and international professors, who ensure in-depth concept clarity and comprehensive guidance.
Access to Learner-Friendly Apps and Study Materials
The AMIGO app helps you seamlessly join online classes, access learning materials, track progress, and more, while Prof. AMI ensures anytime AI-driven doubt clearance and guidance. Additionally, you will get physical books delivered to your registered address once you are enrolled.
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Conclusion
There may be numerous options for pursuing an MBA in Marketing. However, when you choose a globally recognised institution like Amity University Online, your access to lucrative job opportunities multiplies. If you are exploring top MBA Marketing colleges in India and the courses offered, Amity University Online’s industry-aligned and modern Digital Marketing Management program can be an excellent choice.
To further enhance your job readiness, you can supplement this program with relevant short-term certification courses at Amity University Online.
