What is Data Analytics Specialization? TCS ION - Amity University Online

Data Analytics refers to collecting raw data and transforming and organizing them for usable purposes to draw conclusions and make better decisions. Often, data analytics and data analysis are confused to be the same thing. However, data analysis is a sub-part of data analytics that specifically works towards mining data to get meaning. On the other hand, data analytics is a broader term that includes data science, data engineering, and data analysis.

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Let us discuss the various opportunities that Data Analytics aspirants can have in India.

About TCS iON Courses in Data Analytics Specialization

To pursue a career in data analytics, one must study data analytics specialization to acquire expertise and build a fruitful career in this field. Amity Online University in collaboration with TCS iON has launched programs to assist BCA and MCA aspirants to specialize in data analytics and to become industry-ready. Data Analytics, as discussed, is a subject that deals with collecting raw data and transforming and organizing them for different purposes for better business decisions. Data analytics is applied in a wide range of areas and has become a sought-after career option for students aspiring to join this innovative area of study. Below are some industries where data analytics can make a rewarding career.

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Application of Data Analytics in Different Industries

Information Technology (IT) - The IT sector is a major recruiter of data analytics specialists in varied roles like data analyst, data visualizer, business intelligence specialist, etc. Every year, thousands of students are recruited by top IT giants in India and worldwide in data analytics.

Financial Services – The BFSI sector or the banking, financial services, and insurance sector is another mass recruiter of data analytics professionals for several lucrative job roles. Fintech startup companies are also leveraging data to predict market trends and avail of opportunities by employing data analysts extensively.

E-commerce – Data analytics is equally important for the e-commerce sector to understand the behavior of online retail customers. Hence, Data Analytics graduates can find ample job opportunities in this sector.

Healthcare – Healthcare is another emerging sector with potential for data analytics aspirants. They can analyze medical data to use them to enhance patient care while optimizing operations. Healthcare or clinical data analyst as well as bioinformatics analyst are some roles that you can make a career in, in the healthcare sector.

Manufacturing – Data Analytics aspirants can also work as industrial data analysts, production planning analysts, and quality control analysts to optimize production processes and enhance supply chain efficiency in the manufacturing industry.

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Job Options after Data Analytics Specialization

A lucrative career awaits an expert data analyst after completing the course. Here are some of the entry-level career options for data analytics graduates:

Data Analyst – A Data analyst in an entry-level position is expected to collect and understand data and prepare reports that can create interest among stakeholders.

Business Intelligence Analyst – As a business analyst, candidates are supposed to translate data into insightful details to help in better business decisions.

Data Visualization – Data visualizers are assigned to create compelling visualizations that can communicate insights effectively.

Junior Data Scientist – As a junior data scientist, you can assist senior scientists in cleaning and analyzing data as well as perform various other important tasks like model development.

Quality Analyst – In the entry-level quality analyst role, you can maintain data accuracy in the database and consistency across the systems.

Marketing Analyst – As a marketing analyst, you are responsible for analyzing marketing data to optimize strategies and measure performance.

Web Analyst – As the name suggests, a web analyst is a professional who tracks website traffic to analyze user behavior, and improve the performance of the website.

Fraud Analyst – Fraud analysts are responsible to identify potential fraud cases and investigate suspicious activities.

Risk Analyst – Similar to fraud analysts, risk analysts analyze financial risks by studying financial data to manage risks for companies.

Mid-level and Senior-level Positions in Data Analytics:

Below are some positions that data analysts can apply for after a few years of experience in data analytics:

1. Data Scientist - Data scientists extract insights from complex datasets using ML        algorithms and statistical techniques. These professionals use technologies like data mining, big data analytics, and predictive modeling for better results.

Salary: Rs. 3.8 lakh - 15.9 lakh per annum

2. Product Analyst – These professionals make use of data to analyze product performance better.  This way they can understand market trends and customer feedback, which in turn assist companies in making better decisions on improving and developing their products.

Salary: Rs 3.9 lakh - Rs 22 lakh per annum

3. Operations Analyst – These professionals work towards boosting the efficiency of organizations by understanding and improving their processes and workflows. They identify blockages and offer solutions to boost productivity.

Salary: Rs 2.4 lakh - Rs 8.3 lakh per annum

4. Financial Analyst - Financial Analysts study and understand financial data to offer financial and investment decisions. They also predict financial performances and evaluate market trends. Banking, investment firms, insurance companies, and other financial institutions recruit financial analysts.

Salary: Rs 2 lakh – Rs 12.3 lakh per annum

5. Business Analyst – A Business analyst is a professional who makes use of data to optimize business operations and improve processes. These professionals work with company stakeholders to know business needs and present data-based solutions.

Salary: Rs.3 lakh - Rs 16.9 lakh per annum

Conclusion

Data Analytics is an emerging field with a wide scope of careers. Data Analytics Specialization offered by Amity Online – TCS iON collaboration is aimed to train young students and aspirants to make them ‘Industry Ready’ to pave the way for brilliant careers.

Students who enroll in this program will be guided by mentors from the industry. Data Analytics Specialization is available for BCA and MCA students. If you are willing to be a part of the TCS iON data analytics specialization course, visit the Amity Online website today to know more details.