Top 5 Online MBA Courses in India: A Must Read

The number of people wanting to pursue an MBA is increasing daily. The employability among Indian MBA graduates is about 55% in 2022. This is an increase from the previous year, hinting at how MBA courses can help unlock lucrative career opportunities.

Although a generic MBA in finance or marketing used to be more common until some time back, the world is seeing a sharp spike in demand for unique specialisations that have become popular only recently with the changing needs of organisations.

Organisations are searching for professionals who can adapt to the technological advancements in the business world. From business analytics to digital marketing, organisations are leveraging advanced solutions to drive growth and gain visibility with existing and potential clients. It’s a great time to pursue MBA specialisations that make you eligible for these demanding job roles.

The top 5 MBA programs in India

It is normal to need clarification about which MBA specialisation to choose. Here is an MBA course list with the top specialisations trending in India:

MBA with a specialisation in Digital Marketing Management

The best way to market any product or service in the current times is through digital media. People belonging to all age groups with varied needs and interests are walking on the path of a massive digital revolution. Any average person spends at least a few hours daily on social media.

A product or service is bound to be visible to users when marketed through social media. But creating relevant posts and using the most effective digital channels to help your company reach the targeted audience is a different ball game altogether. This needs expertise and guidance. An MBA with a specialisation in Digital Marketing Management is essential if you want to bag the best digital marketing jobs and contribute to your organisation's growth.

An MBA with a specialisation in Digital Marketing Management equips you with unique marketing skills. Here are some skills your MBA course must teach:

• Strategic keyword research.
• Strategies to create advertisements for your target audience.
• Create unique landing pages that convert into clients and learn how to measure key performance indicators.

MBA with specialisation in HR Analytics

HR analytics experts collaborate with HR management to provide data-driven insights to improve workforce operations, enhance hiring decisions and promote a positive employee experience. Based on historical data, HR analytics assists human resources workers in making smarter decisions.

With the use of analytics, you can better understand your workforce and determine what kinds of teams, environments, and policies will motivate your employees to work hard and improve business performance.

When a need for a specific position arises within the firm, HR analytics make it simpler to determine whom to target. A professional can accomplish these tasks with an MBA in HR Analytics.

An MBA in HR Analytics can shape a promising career for you if pursued from the right place. Here are a few aspects your MBA course must teach you:

• An MBA degree in HR Analytics must help you amass practical experience handling and interpreting HR data.

• It should teach you strategies to recognise the factors that contribute to the absence of employees and determine the direct costs involved with the help of an algorithm.

• It should also help you understand how to frame HR policies and activities and create a successful organisational structure.

MBA with a specialisation in Data Science

Pursuing an MBA in Data Science will develop your analytical and managerial abilities. An MBA in Data Science trains professionals to address complicated business problems with the help of data-driven decision-making modules. Any person with a background in engineering or computer science can benefit from an MBA in Data Science.

An MBA with a specialisation in Data Science must equip you with several skills. Some include:

• The course must teach methods for maintaining data, understanding organisational data, and using data to support critical business decisions.

• It should teach you how to improve the precision of your predictions and learn how to mix data visualisation and predictive models.

• It should teach you how to use various contemporary statistical tools and technologies, including R, Python, Spark, Excel, MySQL, and Hadoop.

• It must teach you how to frame a business question as a scientific theory that can be tested with statistical techniques.

• It should help you identify the impact of factors on a choice and forecast potential outcomes by developing and validating regression models.

MBA with a specialisation in Business Analytics

An MBA in Business Analytics is another one of the most in-demand MBA courses in India and worldwide. The amount of data that businesses generate is continually and quickly expanding. As a result, the demand for qualified business analysts is also rising. An MBA degree with business analytics skills is a plus.

An MBA in Business Analytics will help you gain expertise in analytical tools and technology and develop your managerial and communication skills. You must see what the course offers when looking for an MBA in Business Analytics. A credible MBA with a specialisation in Business Analytics course emphasises these core competencies:

• Determining the best methods for interpreting big data and using the latest technology and analytical models.
• Using various contemporary statistical tools and technologies, including R, Python, Excel, Tableau, MySQL, and Power BI.
• Developing marketable skills to manage dynamic data using cutting-edge statistical techniques and technologies for data visualisation.
• Comparing and contrasting descriptive analytics with predictive analytics using creative abilities.
• Applying the knowledge of non-parametric testing and how to set up a hypothesis test.

MBA with a specialisation in Digital Entrepreneurship

E-commerce is thriving, with more and more people opting for online shopping over brick-and-mortar stores. The sudden spurt of online e-commerce platforms has also increased the competition between online businesses. Standing out in the crowd takes work in such fierce competition.

You can develop the skills necessary to design, establish, and manage an online business with an MBA in Digital Entrepreneurship. You must have the relevant skills and tools to keep an online business thriving.

If you want to outshine your peers, you will have to look for a few specific skills in your MBA course. Some of the skills that an MBA with a specialisation in Digital Entrepreneurship must teach are:

• Key ideas and marketing techniques business owners swear by in the ever-evolving business landscape.

• Devising approaches to solve complex problems and finding creative solutions.

• The financial aspects of digital entrepreneurship and the successful marketing of products and services.

What should an ideal MBA course have?

Planning on enrolling in an online MBA programme? Here are some MBA course details you should consider before narrowing down your options:

• An eminent faculty that will guide you along the right learning path.
• A holistic course that will not just focus on the specialisation but will also aim at developing soft skills.
• Learning through real-world problems and case studies.
• Dedicated student support facilities.
• Career support programs and job fairs, so students do not have to worry about placements.

Conclusion

The need for MBA graduates will only rise in the future. From start-ups to big enterprises, every organisation needs skilled professionals with managerial and specialised skills. If you plan on embarking on your professional journey in the corporate world or even starting your own business, acquiring an MBA is your best call. Amity University Online offers some of the most in-demand MBAs in India. You can pursue this two-year online MBA course with a bachelor’s in any discipline. Get world-class education from the best faculty and boost your career prospects with Amity. Visit Amity University Online to learn more about the courses.