The visual concepts you see everywhere in advertisements, magazines, brochures, and reports are nothing but the hard work of a graphic designer. A graphic designer is a professional who creates visual concepts by using software tools to communicate ideas to consumers to inspire them and captivate their attention.
In this post, let us take a look at the career and salary of a graphic designer to help aspirants choose this profession. First, let's learn what graphic design is and what role a graphic designer plays.
What do you understand about Graphic Design?
It is a profession that specializes in the art of composing visual elements like images, texts, photographs, and colors to communicate a message effectively. Graphic designing is generally used to communicate ideas with audiences. It is a popular subset of fine art that is used in almost every industry, especially for advertising and branding purposes.
How to Build a Career in Graphic Designing?
Graphic designing is a field that works toward communicating thoughts and ideas graphically or visually. Looking at the extensive exposure of advertisements and images in the current scenario, graphic design is considered one of the most effective ways of visual communication. To build a rewarding career in graphic design, you can take the following steps:
· Enroll for the best course in graphic design
· Acquire good knowledge in the field
· Get in-depth knowledge of various tools and software used
Also read:- How to Become a UI/UX Designer
Common Industries Hiring Graphic Designers
The following are some industries that are known to recruit graphic designers:
· Advertising and marketing industry
· IT and Web Development
· Brand development
· Publishing and print industry
· E-Commerce
· Media and entertainment
· Social media marketing
A graphic designer can apply for different job roles such as web designer, Illustrator, brand designer, product designer, design researcher, strategy designer, systems designer, creative director, art director, animator, and brand manager, among others.
Skills Required to Become a Graphic Designer
To become a proficient graphic designer, you need excellent skills in various tools like Photoshop, Corel Draw, Illustrator, Adobe Suite, and UI/UX design. Candidates also need other skills like creativity, problem-solving, time management, adaptive learning, and a team player spirit, among others.
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Salary of Graphic Designer
One important question that every aspiring student of graphic design who wants to pursue a career in this field asks is, ‘What is the salary of a graphic designer’. Of course, salary is one of the most important aspects of selecting a career. Graphic design is a popular field with students in India and every year thousands of students enroll in bachelor courses in graphic designing to fulfill their dreams of becoming a graphic designer.
· Salary as per Industry
Graphic designers are paid as per the industry they work in. Some industries pay better compared to others depending on the kind of work involved.
IT Services and Consulting
Salary range – Rs 1.1 lakh to Rs 7 lakh per annum
Media, entertainment, and publishing
Salary range – Rs 1.1 lakh to Rs 5.9 lakh per annum
Advertising, Public relation
Salary range – Rs 1.2 lakh to Rs 3.2 lakh per annum
Software Companies
Salary range – Rs 1 lakh to Rs 9 lakh per annum
· Salary as per Specialization
Many companies pay graphic design job salaries as per the niche area of specialization that they have perfected. For example,
Visual Designer
Salary ranges – Rs 2.4 lakh to 14 lakh per annum
Marketing Designer
Salary range – Rs 0.5 lakh to Rs 17. 5 lakh per annum
User Interface Designer
Salary range – Rs 2 lakh to Rs 13.6 lakh per annum
Publication Designer
Salary range – Rs 1.1 lakh to Rs 7 lakh per annum
Packaging Designer
Salary range – Rs 1.2 lakh to Rs 9.7 lakh per annum
· Salary as per Experience
Be it any field, experience helps professionals to increase their salary and get a better scope. Even in graphic design, you earn better as you gain more and more experience. For example, candidates with 0 - 5 years of experience can earn up to Rs 3.4 lakh per annum, while candidates with 6 - 10 years of experience can earn up to Rs 8.6 lakh per annum. Similarly, if you have 11 - 15 years of experience, you may earn a salary of up to 13 lakh per annum. Candidates with 16 - 20 years of experience can get a salary of up to 17 lakh and above per annum.
· Salary as per Location
The city or the location of the company where you work also matters when it comes to salary. For instance, you can earn better salaries in metro cities like Delhi NCR, Mumbai, Gurugram, Hyderabad, and Bangalore compared to what you earn in tier II and tier III cities.
Moreover, candidates may earn better salaries in countries like the USA, the UK, Australia, Canada, etc., compared to India.
· Salary as per Company
Like other factors, the company and its size also matters when it comes to paying salaries to graphic designers. The top recruiters always pay more compared to small companies. Companies like Amazon, Tata consultancy services, Accenture, Wipro, and Myntra pay better salaries.
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· Salary as per Skill
This is another major factor that decides the salary of a graphic designer. If you are an expert with knowledge of most tools and software, you can seek more salary compared to those with limited knowledge.
For instance, graphic designers with enhanced skills in Adobe Photoshop, Adobe Illustrator, Graphic design, Branding, Corel Draw, and Web Design will get different pay scales depending on what and how much knowledge they possess.
Conclusion
As discussed, graphic designing is a versatile field that requires incredibly adaptable skill sets. There is a huge scope for a career in graphic design in India and worldwide. Aspirants willing to take up graphic design as a career can choose to pursue an undergraduate program in graphic design.
If you are looking to build a strong career in this field, the first step is to choose an efficient program at the undergraduate and postgraduate levels. At Amity Online University, you can find several excellent courses related to graphic design and other fields. Visit the portal to know more.
