A Post Graduate Diploma in Management (PGDM) specializing in Marketing is a 2-year program regarded as one of the top professional courses globally. This professional course prepares students for leadership responsibilities in the marketing field. The program covers marketing, advertising, branding, and market research, among other subjects. PGDM in Marketing is the foundation for a plausible career in business and marketing.
The course helps candidates master multidisciplinary skills and the ability to do strategic work. In this post, let’s take you through a comprehensive guide on the PG Diploma in Marketing course.
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Highlights of PGDM in Marketing
Admission Procedure of PGDM in Marketing
1. Eligibility:
- The candidate must have a bachelor’s degree from a recognized university as the minimum educational qualification.
- The candidate must score a minimum aggregate of 50% or above or equivalent CGPA (45% for reserved category).
- Candidates can complete their bachelor’s degree in any discipline. However, commerce students are highly preferred.
- Candidates from all streams are eligible to apply for the course.
2. Admission process
Depending on the institution, the process of admission may vary. However, most colleges follow standard requirements as follows:
- Admission to the PGDM in Marketing is based on merit in entrance exams.
- Candidates must appear for national and state-level entrance exams such as CAT, MAT, XAT, etc. Some institutes might also have their specific requirements.
- Candidates are shortlisted based on their performance in the test.
- Shortlisted candidates are called for the GD/PI rounds.
- The final selection is done based on the overall performance of the candidate in the entrance exam and interview.
- Some colleges may also consider graduation and intermediate scores for admissions.
- Some private colleges may allow direct admission without any entrance exams based on merit.
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Jobs for Graduates After PGDM in Marketing
A PGDM in Marketing degree is one of the most popular postgraduate degrees in India that helps candidates develop skills required for specific industries and to apply for different rewarding jobs as mentioned below:
1. Business Development Manager: BMD professionals play a huge role in generating leads, understanding market needs, and forecasting sales revenue of companies.
2. Brand Manager: Brand managers build and grow the brand by creating and implementing plans and strategies.
3. Sales Manager: Sales Managers analyzes product sales, creates strategies, and develops sales plans to boost overall sales of the products in the market.
4. Marketing Manager: A Marketing Manager promotes a company’s brand, products, or services by creating campaigns to attract customers and increase brand awareness.
5. Market Research Analyst: A Market Research Analyst studies market conditions by collecting and analyzing data on consumers and competitors to develop strategies for marketing and product promotions.
6. Advertising Manager: Advertising Managers oversee company’s advertising efforts and suggest new ideas to promote products and services.
Demand and Scope of Marketing Management
India stands among the top countries in terms of the consumer market in the world. Moreover, with the rising middle-class population in the country, which by 2030 is likely to reach 475 million, the demand for marketing is never likely to fade. Beyond physical goods, marketing extends to include banking, tourism, air transport, hotel accommodation, and many other services. Unlike the traditional focus of marketing which was limited to buying and selling goods and services, the scope has now grown to include product planning, market research, promotional strategies, and analyzing the business environment. Hence, the role of a marketer has become much broader and more diverse compared to earlier and it is likely to gain more prominence in the coming years.
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Conclusion
A PGDM in Marketing is a modern course designed to equip students with the essential skills and knowledge required to succeed in today’s competitive world. This course provides plenty of networking opportunities to boost careers in different positions in the corporate world as well as support business owners. Enrolling in an online course in PGDM Marketing from Amity University Online allows candidates including working professionals to pursue their studies and continue other roles and responsibilities like jobs. Visit the Amity online portal to learn more about the program and curriculum. Amity Online is one of the best private institutions in India for MBA, PGDM, and other accredited and recognized online courses.
