Because the digital world constantly evolves, business organisations increasingly seek experts to understand digital marketing complexities. A (Master of Business Administration) specialising MBA in digital marketing management allows students to excel in modern digital market services. The digital media market is expected to grow at a compound annual rate of over 30%.
Potential candidates searching for a digital marketing program are willing to know the expenses involved and the MBA return on investment they may expect. This blog will examine these aspects of an online MBA degree while discussing how Amity University Online provides a superior educational experience.
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What is an Online MBA in Digital Marketing?
A two-year online MBA program with a Digital Marketing Management specialisation helps students gain leadership skills. This program’s design allows students to acquire complete knowledge of digital marketing methods alongside current industry standards and practical tools.
This program teaches students to manage digital marketing initiatives, develop compelling marketing content, and conduct performance evaluations using data-driven business metrics.
Program Highlights at Amity University Online
Amity University Online delivers an MBA degree in Digital Marketing Management through its program that teaches academic foundations and applied skillsets. Here's why it stands out:
- It encourages global education by involving professors from India and abroad who bring extensive academic and industrial expertise to the classroom sessions.
- Real-world projects are a mandatory part of the program since students handle active business assignments to learn practical applications of the concepts.
- The learning program provides personalised flexibility, allowing students to pursue education at their preferred schedule and pace.
- Student relationship managers from Amity University provide uninterrupted academic assistance to guide students throughout their educational journey.
- More than 500 hiring partners from diverse sectors enable Amity University to deliver placement assistance to its students.
How Much Does the Program Cost?
The online MBA cost is quite affordable compared to many traditional MBA programs.
Monthly Fees
₹8,292 per month.
Full program Fee
₹1,99,000 for the entire 2-year program.
Zero-Cost EMI Option
Amity offers a zero-cost EMI option, making the payment process easier and more accessible for students.
Scholarships Available
Amity University also provides scholarship opportunities for eligible students.
Additionally, Amity offers a flexible payment plan through the secure link on its website, making it easier for students to manage their finances while pursuing their education.
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What is the ROI of an Online MBA in Digital Marketing?
Any educational program should have its ROI evaluated before making a cost assessment because this helps determine the career value it provides. An Online MBA in Digital Marketing Management from Amity University offers several advantages:
Better Opportunities
Digital marketing professionals face growing employment opportunities because of their increasing market demand. Organisations invest substantial funds into digital development, so they require specialist digital marketers who remain competitive.
Higher Earning Potential
The earnings potential for MBA graduates in Digital Marketing Management increases as they acquire the qualifications to become digital marketing managers, SEO specialists, social media managers, or e-commerce directors. These roles come with attractive compensation packages and higher chances of career progression.
Career Growth
Every organisation relies heavily on digital marketing for its operations. Specialised knowledge in this field allows you to seek career advancement, and you have two choices: corporate seniority or business ownership.
Global Recognition
QS ranking makes Amity University Online globally recognised as one of Asia Pacific's top ten educational institutions for online MBA. Your degree from a respected institution gives your qualification a strong standing, making it valuable for employers in the job market.
Also Read:- What You Will Learn in Amity Online's Digital Marketing MBA
Curriculum Overview
The affordable online MBA programs for digital marketing specialisation include essential business administration instruction and focused digital marketing competencies. The program addresses the following main subjects:
Semester 1
Introduction to Management, Business Communication, Organisational Behaviour, Marketing Management
Semester 2
Digital Marketing Strategy, Consumer Behaviour, Marketing Research, Data Analytics
Semester 3
Social Media Marketing, Search Engine Optimisation (SEO), Content Marketing, Mobile Marketing
Semester 4
Strategic Planning, E-Commerce, Branding, and Advanced Digital Marketing Strategies.
By the end of the program, students will be able to create a digital marketing plan aligned with business goals, evaluate marketing strategies, and measure success through relevant Key Performance Indicators (KPIs).
Who Is Eligible for the Program?
Candidates need these prerequisites to be eligible to get admission into the Online MBA in Digital Marketing Management:
- A graduation degree with a minimum mark of 40% in any discipline.
- Clear a test if their score is less than 40%
- Demonstrate minimum capability in the English language.
The program also allows students to participate in various development programs that enhance the digital marketing competence of business managers, marketing professionals, and entrepreneurs.
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Why Choose Amity University Online?
Amity University Online offers a unique learning experience with a range of benefits. When you carry out Amity University’s online MBA tuition comparison with other educational institutions, you will easily identify the points that make it unique:
Global Recognition
Amity is the only online MBA program globally ranked by QS in India.
Accreditation
The program is approved by the University Grants Commission (UGC) and All India Council for Technical Education (AICTE) and has received accreditation from prestigious global bodies like the World Education Services (WES) and the Western Association of Schools and Colleges (WASC).
Placement Support
Amity has strong industry ties and offers placement assistance, ensuring graduates are ready to enter the workforce.
Closing Thoughts
Students pursuing their online MBA in Digital Marketing Management from Amity University benefit from affordable Digital marketing MBA fees and outstanding learning quality. This educational investment is highly profitable due to the increasing need for digital marketing professionals.
Skills acquired through this program make you a good fit for high job opportunities, potential career advancement, and rising startup possibilities. The program offers an ideal pathway for career advancement to anyone willing to pursue digital marketing.
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