Summary
(Want to pursue a career in media, journalism, or public relations? This blog highlights the best mass communication courses you can take after 12th. It covers course options, specializations, and career paths that prepare students for the dynamic world of media and communication in the digital age.)
Mass communication is an appealing career option for many students in India as it opens wide opportunities for them in the world of mass media. Over the years, this subject has evolved as a partially interactive topic that has touched every facet of people’s lives through various means like newspapers, TV, and the internet.
According to Statista, the media market revenue in India is expected to reach USD 44.26bn in 2025. Mass communication is a vast field and has options beyond journalism. It touches several other branches like film production, direction, advertising, PR, event management, corporate communication, and so on. Overall, there is a plethora of scope in this field that willing aspirants can exploit to follow an excellent career.
Let’s consider the undergraduate mass communication courses after the 12th in India in this post, offering promising career opportunities.
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Mass Communication After 12th
As discussed, mass communication is a fast-growing field in India and the globe. Media studies, which originally comprised news media, advertising, or film have evolved to include several emerging disciplines, which have become established domains in the present scope of mass media. Content writing, editing, digital marketing, brand strategy, and event management are some examples in this regard.
The popularity and continued high demand for strong candidates in these fields have opened a wide array of opportunities for young graduates to pursue fulfilling careers in mass communication. Thus, high school pass-outs have a good scope to pursue mass communication courses after 12th and succeed in this career.
Today, communication takes place in the digital sphere. Newspapers, radio, and TV dominated earlier attention. Now, though, there are websites, blogs, YouTube, social media, and many more venues. This change has produced many fresh employment opportunities.
Today, you need more than editors and reporters. It is also crucial to have people who can generate videos, maintain social media accounts, write blogs, and even oversee internet advertisements.
Advertising, for example, is not just about print ads anymore. It’s about catchy Instagram posts, viral videos, and influencer campaigns. Journalism has also changed. Reporters now write for websites, make YouTube videos, and even share news on Twitter.
Types of Mass Media and Their Importance
The mass media are the channel through which knowledge reaches many people. There are several mass media courses after the 12th, and each one is particularly important.
1. Print Media
The first form is print media, which includes booklets, periodicals, and newspapers. Many people depend on newspapers for news and opinions even now.
2. Broadcast Media
This includes TV and radio, which are great for real-time news and entertainment. Many people still watch the evening news or listen to radio shows on their way to work. TV shows and news channels also create jobs for anchors, cameramen, scriptwriters, editors, and producers.
3. Digital Media
This type is the fastest-growing. Digital media consists of blogs, websites, YouTube, and podcasts. Young people spend hours online, and businesses are aware of this. Digital media is exploding for this reason.
4. Social Media
Platforms like Twitter, Instagram, and Facebook are now powerful communication tools. They help businesses reach their audience quickly and help individuals grow their brands.
Eligibility Criteria to Pursue Mass Communication Courses After 12th
There are no rigid eligibility requirements to pursue mass communication, which makes these courses appealing. Students from any stream can pursue a degree or diploma in mass communication after completing 10+2 from a recognized board with over 55% marks. Some colleges, however, may require CUET or the Common University Entrance Test scores to accept applications for various UG courses in Mass Communication.
Top Mass Communication Programs After 12th
Below are some best mass communication programs that can be pursued after completing 10+2. However, Mass Communication is not limited to UG courses only. There are several PG programs, Diplomas, and Certificate courses that students can pursue for a career in mass communication.
Top Colleges Offering Mass Communication Programs
The college or institution you pursue your education from plays a significant role in helping students excel in their careers. Hence, it is important to choose your college wisely. Below are some best colleges in India offering various programs in Mass Communication and related studies:
Skills Required for a Career in Mass Communication
· Good verbal and written communication skills
· Research and analysis skills
· Skills in time management
· Interpersonal and management skills
· Presentation and collaboration skills
· Skills in IT and digital literacy
Job Profile and Salaries in Mass Communication After 12th
Journalists
Salary: Rs 0.5 to Rs 9 lakhs per annum with an average annual salary of Rs 3.9 lakhs
News Reporters
Salary: Rs 0.2 to Rs 10 lakhs per annum with an average annual salary of Rs 2.9 lakhs
TV Anchors
Salary: Rs 0.2 to Rs 17 lakhs per annum with an average annual salary of Rs 4 lakhs
Radio Jockey
Salary: Rs 0.4 to Rs 11.1 lakhs per annum with an average annual salary of Rs 4.0 lakhs
Public Relation Officer
Salary: Rs 1 to Rs 7.6 lakhs per annum with an average annual salary of Rs 2.8 lakhs
Fashion Photographer
Salary: Rs 1.2 to Rs 7.5 lakhs per annum with an average annual salary of Rs 4.5 lakhs
Content Writer
Salary: Rs 1 to Rs 6.7 lakhs per annum with an average annual salary of Rs 3.7 lakhs
Graphic Designer
Salary: Rs 1.1 to Rs 7 lakhs per annum with an average annual salary of Rs 4 lakhs
Source: AmbitionBox
Note: The salary figures given above may change annually due to various factors like experience, location, increment, recognition, and more.
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Conclusion
Pursuing a career in mass communication requires the candidates to choose the right college and the right program. India has several reputed government and private colleges where students can enroll to pursue a mass communication program. Further, there are institutions and colleges offering distance and online courses in mass communication for students who cannot afford to enroll in regular programs for any reason. These online programs also facilitate working professionals interested in a course in mass communication to boost their careers further.
If you are looking for online mass communication programs in India, Amity University Online brings you several recommended online programs in journalism and mass media. Visit the Amity Online portal to learn more.