Ensuring complete business success in contemporary, fast-paced environments requires a skilled digital marketing team. Amity University Online offers the perfect MBA program with a Digital Marketing Management specialisation to boost your career and help you acquire modern skills in this evolving domain.
From February 2022 to February 2023, digital marketing and project management were the most searched-for courses related to marketing worldwide. Through this two-year online MBA program, students learn digital marketing strategies and master various tools and marketing platforms. The program ensures that students who want to work in digital marketing, either as beginners or business owners, develop solid expertise.
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Why Choose Amity University's Online MBA in Digital Marketing?
Amity University Online students have access to the country's highest-ranked online MBA program, as listed by QS. The MBA program has been carefully designed to keep you updated on digital marketing technology, given the emerging digital trends. This program delivers an extensive educational framework that combines classroom theories with practical teaching methods applicable in the corporate field.
Here are some key highlights of the program:
- Global Education: Learn from internationally renowned faculty with rich academic and industry experience.
- Personalised Learning: Tailor your learning experience through a choice-based credit system.
- Dedicated Academic Support: Receive complete guidance and support throughout your course from student relationship managers.
- Real-World Projects: Apply the concepts you learn in live projects and case studies, making your education more practical and relevant to your career.
What Will You Learn in the Digital Marketing MBA?
The MBA program delivers detailed insights combined with actual practice to succeed in the digital marketing landscape. Below are the points that emphasise what is taught in an MBA in marketing (digital):
1. Aligning Business Goals with Digital Marketing
The first essential ability you will learn is to match your business objectives with your digital marketing plan. The program shows you how to create a useable digital marketing strategy that matches your organisation's requirements, making digital marketing activities boost overall business achievement rates.
2. Creative Adaptation of Digital Marketing Strategies
You will master business strategies for targeting audiences and learn the creative ways to apply those strategies to your business. This capability proves vital today because consumers constantly modify their purchasing patterns and preferences in the competitive marketplace.
3. Breaking Groupthink and Fostering Collaboration
The essential digestive function of digital marketing involves combined efforts between company departments. The course teaches you how to dissolve groupthink dynamics so teams can work towards one unified vision of success. A digital marketing campaign requires teamwork, and this program enables you to learn this skill as well.
4. Measuring Success and Determining ROI
You will get an opportunity to expand your understanding of Return on Investment (ROI) throughout your learning process. Selecting appropriate Key Performance Indicators (KPIs) will empower you to monitor the success of your digital strategies and make strategic choices that boost your marketing performance.
5. Practical Application of Learning
The program helps you learn to apply the knowledge you have acquired. The program's practical nature allows you to work immediately after finishing the course without further training. Post-completion, you will be able to build a complete digital marketing strategy that can start directly in the workplace.
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Tools and Platforms Covered
As an MBA student, you will learn about key platforms and tools used in modern digital marketing. The Digital Marketing specialisation topics provide practical exposure to industry-standard tools such as Google Analytics, social media platforms, SEO tools, and digital advertising software.
Semesters
The course has 4 semesters, covering the following topics:
Semester 1
- Managerial Economics: Enhance economic principles in business.
- Statistics for Management: Learn data analysis for decision-making.
- Professional Communication: Acquire business communication skills.
- Accounting for Managers: Know the basics of financial management.
- Marketing Management: Adopt strategies to promote products and services.
Semester 2
- Legal Aspects of Business: Understand the laws affecting businesses.
- Business Research Methods: Conduct and analyse research.
- Financial Management: Make financial decisions effectively.
- Human Resource Management: Employee management techniques.
- Conflict Resolution and Management: Resolve workplace disputes.
Semester 3
- Digital Customer Analytics: Analyse online consumer behaviour.
- Digital Journey with Brand Management: Explore brand growth in the digital space.
- Minor Project: Apply learning in real-world scenarios.
- Performance Marketing: Learn techniques to drive marketing results.
- Social Media and Technology Marketing: Study digital platforms for marketing.
- Strategic Management: Focus on long-term business success strategies.
Semester 4
- Digital Commerce: Reinvent business models in the digital world.
- Digital Marketing: Dive deep into online marketing strategies.
- Major Project: Showcase your skills in a comprehensive project.
- Management in Action: Explore socio-economic and ethical issues.
- Marketing Analytics: Learn data tools for effective marketing.
Also Read:- 5 Best Online Programs for Digital Marketing
Fee Structure
At Amity University Online, students can secure this two-year MBA program through payment plans at ₹1,99,000 for total fees or ₹8,292 monthly. The fee payment structure provided by Amity University includes zero-cost EMI options, which enable students to pay their costs through manageable monthly payments. Outstanding students have access to scholarship benefits through the program eligibility criteria.
Career Opportunities
The digital marketing MBA syllabus equips you with the skills to pursue a variety of roles, including:
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Content Marketing Manager
- PPC (Pay-Per-Click) Specialist
- Brand Manager
Amity University connects you with over 500 companies for job placements across various industries. Career services, such as resume building and interview preparation classes, help you kick-start your marketing career.
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Admission Process
Applying to this Online MBA course structure is easy. Here are the steps:
- Go to AMity University Online's official website.
- Select the Amity Online MBA subjects that emphasise Digital Marketing specialisation.
- Use the application form to submit all required information correctly.
- Securely process your program payment by accessing the website.
- Complete your submission by submitting your application form after finishing the information.
- After application processing is complete, you will obtain information about enrolling.
Conclusion
Students should consider the Master of Business Administration with Digital Marketing Management specialisation at Amity University Online because it builds career expertise and delivers advanced digital marketing knowledge. The program provides all the necessary tools for digital world success through its adaptable learning choices, international faculty, practical assignments, and worldwide recognition.
The upcoming Jan '25 session allows you to jump into digital transformation by signing up immediately. Apply Now to start your journey towards a brighter future!
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