The digital marketing industry is increasing rapidly, and businesses need skilled professionals to manage online campaigns, data analytics, and customer engagement. In 2024, digital marketing spending in India reached over 62 million Indian rupees (5.15 billion USD).
A Master of Business Administration degree in digital marketing helps students gain expertise in digital and technical areas, opening doors to career opportunities in various industries. Amity University Online offers a two-year MBA in digital marketing management for students. But before applying, it is important to understand the digital marketing MBA requirements.
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Who Can Go for an Online MBA in Digital Marketing?
The program is designed for students with diverse educational backgrounds. It is open to students who want to:
- Develop digital skills in marketing and brand-making.
- Expand their business online.
- Advance career growth in digital marketing.
Eligibility Criteria for an Online MBA in Digital Marketing
Students must meet specific educational requirements to enrol in Amity University Online’s MBA in digital marketing. Here is the online MBA eligibility:
For Indian Students
- Graduation in any discipline from a recognised university.
- Minimum 40% marks in the previous qualifying examination.
- If marks are below 40%, students must pass an entrance test to qualify.
- Sufficient knowledge of the English language.
For International Students
- A graduation degree from a recognised university.
- Equivalence Certificate from the Association of Indian Universities (AIU) Equivalence Certificate.
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Additional Useful Considerations for Admission
While there are no strict academic prerequisites beyond graduation, Amity Online’s admission criteria for an MBA in digital marketing can be easier for students with the following considerations:
Work Experience
Work experience is not mandatory for admission. However, students with industry experience may find it easier to apply the course concepts in real-world business scenarios.
English Language Understanding
No specific English proficiency test is required, but students should be comfortable with written and spoken English, as the course’s medium is English.
Skills and Knowledge
The program is designed to accommodate students from all fields. However, students with a business, marketing, communication, or technology background and skills may find it easier to grasp digital marketing concepts. They must also analyse their qualifications for a distance MBA if they are interested in distance learning.
How to Apply for the Program?
The admission process for an online MBA in digital marketing at Amity University Online is simple and can be completed online. The following is the online MBA application process:
- Select the Program – Choose the MBA in Digital Marketing Management on the Amity University Online website.
- Complete the Application Form – Enter the essential details.
- Pay the Program Fees – Pay the program fees securely through the website.
- Submit the Form – Review and submit the form.
- Await Confirmation – Wait to receive enrollment details.
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Why Pursue the Course from Amity Online?
Here are a few significant reasons to study an MBA from Amity Online:
1) Recognised by UGC and AICTE – Ensures Credibility and Value
Amity University Online is approved by the University Grants Commission (UGC) and the All India Council for Technical Education (AICTE), ensuring that the degree is recognised by employers, universities, and government bodies across India and internationally. With these approvals, students can be confident that their online MBA degree in digital marketing holds the same credibility as traditional, on-campus ones.
2) Global Ranking by QS – India’s Only Online MBA to Be Globally Ranked
Amity University Online is the only online university in India that has been ranked by QS (Quacquarelli Symonds), a globally recognised university ranking system.
This ranking reflects the quality of education, faculty expertise, student satisfaction, and career opportunities associated with the program. This increases the chances of students working for multinational corporations, global marketing firms, and international business ventures.
3) Placement Assistance – 500+ Hiring Partners
Amity University Online provides placement assistance through partnerships with 500+ hiring companies across different industries. Students gain access to:
- Job placement services that match them with suitable employers.
- Masterclasses on interview preparation, resume building, and soft skills.
The strong placement network ensures students transition smoothly into high-demand roles like digital marketing managers, SEO specialists, content strategists, and e-commerce marketing executives.
4) Industry-Focused Learning – Experienced Faculty with Real-World Expertise
An MBA in digital marketing from Amity Online is designed and delivered by top faculty members with academic and industry experience. Students learn from professionals who have worked in leading digital marketing firms, multinational companies, and start-ups.
The program provides:
- Live projects and case studies to simulate real business scenarios.
- Hands-on online training in tools like Google Analytics, Facebook Ads, and SEO platforms.
- Exposure to the latest digital trends in social media, content marketing, and data-driven advertising.
By learning directly from experts, students gain a deep knowledge of digital marketing strategies and how to apply them in the real world.
5) Flexible and Personalised Learning Experience
Unlike traditional MBA programs, this online MBA allows students to:
- Study from anywhere without relocating.
- Learn at their own speed while balancing work or personal commitments.
- Access diverse learning materials, including printed books, e-books, videos, and case studies.
Students also receive dedicated academic support from student relationship managers, ensuring they have guidance throughout the program.
6) Affordable Fees with Zero-Cost EMI Options
Amity University Online offers:
- Zero-cost EMI options, making it easier for students to pay for instalments.
- Scholarships for eligible students make higher education more affordable.
Students can pursue their MBA without financial stress with a well-structured fee payment plan.
7) Opportunities for International Networking
The learning format enables students to interact with colleagues across different countries, broadening their professional horizons.
Conclusion
The demand for professionals skilled at using digital tools is rapidly growing. Amity University Online’s MBA in digital marketing provides eligible students with the knowledge, relevant skills, and experience to thrive in this industry. By meeting the required qualifications for a distance MBA and learning digital skills, students can attain successful career growth in digital marketing.
