Journalism and Mass Communication is a dynamic and rapidly evolving field encompassing a range of industries, including journalism, advertising, public relations, broadcasting, and digital media. The value of the media and entertainment industry in India is expected to hit INR 2320 billion by the year 2024.
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A bachelor's degree in Journalism and Mass Communication equips students with the skills and knowledge required to navigate this diverse and fast-paced industry and offers them various career opportunities.
With the advent of the internet and the proliferation of social media, the role of journalists and media professionals has become even more critical in shaping public opinion and influencing the course of events.
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What is the coursework of BAJMC?
The coursework for a Bachelor's in Journalism and Mass Communication (BAJMC) typically varies depending on the specific program and the institution offering the degree. However, some core courses and areas of study are typically included in most BAJMC programs.
Communication Theory
This subject introduces students to core communication theories and concepts such as interpersonal, organizational, and mass communication. Students learn about various communication models, communication routes, and communication impediments. The history of communication theory and its application to modern communication practices are also covered in this topic.
Journalism Ethics and Law
This subject covers the ethical and legal foundations of journalism. Students gain knowledge of the ethical obligations of journalists, the legal foundation for journalism, and the function of journalism in society. Libel, privacy, and defamation problems are a few topics students learn, along with the function of media watchdogs and self-regulatory organisations.
News Reporting and Writing
Students learn the abilities needed for efficient news reporting in this subject. Students gain knowledge of the many news story genres, research procedures, interviewing strategies, and news writing styles. They also learn to write for various media outlets, including print, web, broadcast, and newsroom structure and production.
Media Production
This subject offers practical experience in media production. Students study the creation of digital media, including video and audio. Along with the creative facets of design and storytelling, the course also covers the technical components of media creation.
Public Relations
Organizations, media relations, crisis communication, and brand management are some of the topics covered in this subject. Students also learn about public relations campaigns and the methods and techniques employed to advertise products and services.
Advertising and Marketing
Students become acquainted with branding, advertising strategy, and media planning in this subject. The subject covers both the creative and technical sides of advertising, such as copywriting, art direction, media purchasing, and advertising metrics.
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Mass Communication and Society
Students learn about the function of mass communication and its impact on society under this topic. Students also study the influence of the media on politics and society. The history of mass communication, different communication media, and the social and cultural repercussions of media use are the topics covered in this subject.
Media Research and Analysis
This topic teaches students how to evaluate and understand media data. Students get an understanding of audience research, media trends, and media effect analysis. Surveys, focus groups, and content analysis are a few of the research methodologies this course covers.
Digital Media and Social Media
This subject covers the ideas and practices of digital media and social media. Social media marketing, content production, and analytics are the topics taught to students in this module. Students also learn about the importance of social media in modern communication techniques.
Why pursue an online degree in BAJMC?
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Pursuing a BAJMC online offers several benefits:
Flexibility
An online degree offers greater flexibility in terms of your schedule, unlike on-site or distance learning in journalism and mass communication. You can attend classes from anywhere and any time that suits you, as long as you have access to a computer and an internet connection. This makes it easier to balance your studies with other commitments, such as work or family responsibilities.
Cost-effective
Online programs are more cost-effective than traditional programs as they often have lower tuition fees. You also save on transportation, accommodation, and relocation costs.
Opportunity to develop online communication skills
As online mass communication becomes increasingly important in the field of journalism and mass communication, pursuing a BAJMC degree through online mode can help you develop your online communication skills. It will familiarise you with the latest technology and tools used in the industry. If you’re lacking in oration, this is something that will help you upskill yourself.
Personalised learning experience
Online BAJMC programs often provide a more personalised learning experience, as students can study at their own pace and receive one-on-one support from instructors. This can help students better understand the course material and develop their skills more effectively.
International Exposure
A Online BAJMC Degree program also allows students to interact with peers from different parts of the world. Interactions like these broaden their perspectives and provide valuable insights into global media practices and trends.
Digital portfolio development
Many online BAJMC programs require students to create digital portfolios as part of their coursework, which can be valuable when seeking employment in the field. These portfolios showcase students' skills and abilities to potential employers and demonstrate their proficiency using various digital tools and platforms.
Job opportunities for BAJMC graduates
A Bachelors of Journalism and Mass Communication graduate is eligible for the following job roles, among others:
Journalist
With an online BAJMC degree, graduates can work as Reporters, Correspondents, Editors, and News Anchors, among other journalism-related positions. Journalists can work for various media companies, newspapers, periodicals, television, and news websites.
Public Relations Specialist
After an online BAJMC degree, you can find employment as a public relations professional in charge of maintaining the reputation of people, groups, or businesses. PRs create plans to maintain a good public image, issue press releases, talk to the media, etc.
Advertising Specialist
You can also be an advertising professional, designing and executing advertising campaigns for businesses and their products or services. Advertising Specialists research their target consumers, develop original ideas, and evaluate the campaigns' efficacy.
Social Media Specialist
Online BAJMC graduates can work as Social Media Specialists. You will develop and oversee social media campaigns for businesses in this job role. A Social Media Specialist creates material for social media, examines social media stats, and interacts with followers.
Content Writer
You can also work as a Content Writer, creating written content for websites, blogs, social media platforms, and other digital media outlets. A Content Writer researches topics to write engaging content and optimises them for search engines.
Broadcast Technician
Broadcast Technicians repair equipment, diagnose technical problems, and set up and run the equipment for radio or television shows. Your BAJMC degree will help you land a job as a Broadcast Technician.
Copywriter
Online BAJMC graduates can work as Copywriters, responsible for creating advertising and marketing copy for various media platforms. They work with Creative Directors, Art Directors, and Marketing Executives to develop advertising campaigns that deliver a high conversion rate.
Communications Coordinator
A Online BAJMC graduate can also work as a Communications Coordinator. A Communications Coordinator is a professional who manages an organisation's internal and external communication. They plan events, produce press releases, and create communication plans.
Are you ready to take the next step in your career ?
EnrolL Now →Conclusion
If you are passionate about pursuing a career in journalism and mass communication, then Amity Online’s Bachelor of Arts (Journalism & Mass Communication) is the one for you. This comprehensive program offers top-notch education in journalism, media, communication, and public relations.
The online degree in journalism and mass communication has a flexible learning schedule, allowing you to complete coursework at your own pace. With Amity's state-of-the-art online learning platform, you'll have access to high-quality resources and support every step of the way.
Enroll now and gain the skills, knowledge, and experience you need to excel in the competitive field of journalism and mass communication.
Online UG Programmes:
Bachelor of Arts (BA)
Bachelors of Commerce (B.Com)
Bachelors of Computer Applications (BCA)
Bachelor Of Business Administration (BBA)
