Top 10 Skills Required in Digital Marketing

India's online market is considered the second largest in the world, with over 900 million internet users. According to a report, the market size of India's Digital Marketing sector is expected to reach USD 55.37 billion by 2032. This clearly highlights the vast scale of the digital market space in the country, leading to a growing global demand for digital marketers with innovative skills. Over the past few years, the scope of digital marketing in India has expanded significantly, thereby increasing the potential for new jobs in the field.

A course in digital marketing is a way forward for students toward bright career prospects with wide-ranging job opportunities. In this post, we will talk about the best skills required for digital marketing to enhance the scope of your career as a digital marketer as well as other niches in this field.  First, let’s start with understanding the term ‘Digital Marketing’ and its relevance.

What is Digital Marketing? Why is Digital Marketing Used?

Digital Marketing is any form of marketing that uses digital channels to reach out to the audience such as social media platforms, emails, SMS, websites, and mobile applications, among others. When electronic devices are used as a marketing strategy to sell products and services to customers, it is called Digital Marketing.

Digital Marketing is used because through digital channels companies can easily reach out to a larger audience through organic search, ad campaigns, online videos, social media ads/posts, etc. This form of marketing leverages digital platforms to attract a wider audience, generating additional revenue compared to traditional media.

Top 10 Skills Required in Digital Marketing

Digital Marketing professionals use several marketing tools and techniques to reach out to audiences and enhance the business of their organisation. These techniques help promote brand awareness and build customers’ trust.  Hence, for a flourishing career in digital marketing, a digital marketer should develop some specific skills as discussed below:

1. Skills in Creative Content

In the current scenario, creative content plays a significant role in grabbing customer attention towards brands and products. Digital marketing aims to target demographics to create a base of loyal customers by considering their tastes, preferences, and other market forces. Here, content in the form of emails, social media creatives, PPC, and other sources plays a pivotal role.

If the content used in digital marketing mirrors the needs of consumers in a creative way, it can easily attract customers to your brand. Hence, digital marketers are required to develop and nurture creative content skills continuously to stay abreast with the evolving needs of digital marketing.

2. Search Engine Optimisation (SEO) Skills

Similar to content, utilising the power of Search Engine Optimisation (SEO) to the optimum is another skill that digital marketing requires. Implementing these strategies not only enhances the visibility of the websites but also drives organic traffic. Hence, digital marketers must possess SEO skills to help grow businesses.

3. Search Engine Marketing or Performance Marketing Skills

Managing paid advertising campaigns on platforms like Google Ads and social media to drive relevant traffic to the website or apps is a skill that needs to be continuously nurtured.

4. Skills in Creative Designs

Creative designs help in developing ideas into reality through graphics, videos, etc. Hence, this is another skill that digital marketing professionals should possess to engage target audiences. Here, having an understanding of tools like Adobe Photoshop, Canva, and Illustrator can help digital marketers excel in their profession.

Apply Here for Best MBA with Specialization in Digital Marketing Online

5. Social Media Marketing Skills

Social media has developed into one of the most powerful tools in the landscape of digital marketing. For digital marketers, it is important to master social media skills like creating engaging content for social media audiences through videos, captions, and, appealing posts.

A good hold on social media platforms guarantees a fulfilling career in digital marketing. Marketers must understand the need for relevant and original content to make consumers click on their posts or ads.

6. Skills in Data Analysis

Data analysis is another critical element of digital marketing. Large data is a part of every business and a digital marketer should have the analytical ability to use this data to the optimum for the benefit of their business.

Similarly, data monitoring is another important aspect of digital marketing. A digital marketer should know how to use different analytical tools to monitor data. This way they can monitor market trends to understand the consumer base.

7. Skills to Innovate and Adapt

Skills to innovate and adapt are also crucial considering the severe competition in the arena of digital marketing. Adapting to the changing trends and being innovative is important to stay in the competition. When you add innovation to your digital marketing approach in this ever-evolving world of digital marketing, your products and services attract attention, and their sales increase.

8. Skills in AI and ML

Artificial Intelligence (AI) and Machine Learning (ML) are technologies that have touched almost every industry. The various AI tools can be leveraged by digital marketers to take customer experience to the next level. At the same time, these skills allow marketers to stay updated with the latest industry trends.

9. Skills in Marketing Automation

Marketing automation tools are again essential to enhance efficiency and streamline marketing processes. Getting familiarised with automation platforms like HubSpot, Pardot, and Marketo, helps in easing tasks. They also assist in enhancing productivity, personalising consumer experiences, and aiming for better results in the sphere of the digital landscape.

10. Video Marketing skills

Video marketing has created a growth storm in the Internet world which is likely to persist for a long time. Video marketing allows a high search ranking along with a high rate of engagement and conversion. Consumers can relate more to videos as they can see the face of the brand promoter. This helps in building trust in the product or business.

Several AI tools are available that digital marketers can use to make and edit interactive and creative videos in the form of storytelling. Sometimes, these videos can be made in partnership with other influencers to help build brand reliability.

Also Read:- Top Advantages of Online Education

Career Scope After Digital Marketing

Below are some career choices for digital marketers in India:

• Social Media Marketer

Average Salary: Rs 1.3 lakh - Rs 9.2 lakh per annum

• Search Engine Optimizer

Average Salary: Rs 1.8 lakh - Rs 5.4 lakh per annum

• Digital Marketing Manager

Average Salary: Rs 6 lakh – Rs 12 lakh per annum

• Search Engine Marketing Specialist

Average Salary: Rs 4 lakh – Rs 14 lakh per annum

• Web Developer

Average Salary: Rs 3 lakh – Rs 7 lakh per annum

• Video Marketer

Average Salary: Rs 3 lakh – Rs 4 lakh per annum

• Content Marketer

Average Salary: Rs 2.4 lakh – Rs 7.6 lakh per annum

• Data Analyst

Average Salary: Rs 4 lakh – Rs 9 lakh per annum

• Content Creator for AR-VR

Average Salary: Rs 2 lakh – Rs 8 lakh per annum

• Paid Media Specialist

Average Salary: Rs 4 lakh – Rs 9 lakh per annum

Also Read :- Time Management Tips for Students

Conclusion

The space of online digital marketing is dynamic and challenging and is likely to become the leading channel of marketing in the years to come. A good understanding and required skill sets can help in building a successful career in digital marketing in different roles. A professional degree course in Digital Marketing will help to take your career to further heights.

If you are looking for an undergraduate or postgraduate programme in digital marketing, Amity Online University is your best option. You can go for a two-year MBA course in Digital Marketing. You may also seek various undergraduate courses with digital marketing as a specialisation. Visit the Amity Online website today to learn more.

Check Out Our Top PG Programmes

Top Courses

MBA ( Master of Business Administration )

MCA ( Master of Computer Application )

MCom (Master of Commerce) Financial Management

MA ( Master of Arts) Public Policy & Governance