Confused between The Various MBA Degrees Available? A Guide to Help You Clear Your Confusion

Are you looking to give your career a much-needed boost? If yes, an MBA degree will serve your purpose best. As per the U.S Bureau of Labor Statistics, employment in management occupations will see an 8% growth from 2021 to 2031. This growth rate is faster than most average occupations leading to 883,900 new jobs during the forecast period.

Besides opening up innumerable opportunities, MBA degree courses help you gain a competitive edge over your peers.

What are the various MBA degree programmes available?

You can choose from many programmes or specialisations for your MBA degree certificate.

Currently, employers are seeking MBA graduates with specialisations in subjects like HR Analytics, Business Analytics, Data Science, Digital Marketing Management, Digital Entrepreneurship, and the like. You can pursue these courses online or offline.

You can pursue your MBA degree online if you are a working professional. But it would be best if you first decided which degree is best for MBA and aligns with your career goals.

A detailed guide to various popular MBA degree programmes,

Let us take a look at some of the most popular MBA degree courses that candidates are taking up:

MBA with a specialisation in Digital Marketing Management

A major chunk of the world’s population is using the Internet. Thus, the demand for skilled digital marketers is high. An MBA degree certificate in Digital Marketing Management is a holistic course. It emphasises marketing principles, content, technology and data. Completing this course qualifies candidates to understand the end-to-end journey and experiences of the customer. The course also helps candidates develop digital roadmaps to meet business objectives and customer expectations.

Industry experts and renowned faculty bring their expertise in digital marketing courses. Candidates have hands-on experience with digital marketing platforms and tools through projects and live sessions.

Here are some of the learning outcomes from this course:

• Developing skills for creating digital marketing plans in sync with business goals.
• Evaluating strategies for reaching more target audiences.
• Developing digital plans to align various departments with one shared vision.
• Expanding the ROI definition to determine which KPIs will be most suitable for the business’s digital plans.
• Creating an independent digital strategy after the final project.

MBA in Digital Marketing Management is a 2-years course divided into four semesters. Some of the subjects that all MBA degree courses in Digital Marketing Management cover include:

• Statistics for Management
• Marketing Management
• Business Research Methods
• Human Resource Management
• Financial Management
• Conflict Resolution and Management
• Strategic Management
• Professional Ethics
• Digital Marketing

MBA in Digital Marketing Management is suitable for brand managers and marketers, entrepreneurs, business managers, product owners and digital marketing professionals seeking career growth in digital marketing.

MBA with a specialisation in HR Analytics

If there is confusion about which degree is best for MBA, you can always go for MBA in HR Analytics. MBA in HR Analytics is an extensive programme for aspiring and veterans looking to leverage the latest data-driven technologies in HR.

Any organisation depends on the HR department for data analysis. Completing this MBA degree online will make you a skilful HR professional. You will develop expertise in collecting and analysing data relevant to business objectives and people management.

In this course, candidates generally explore practical business cases with capstone analytics projects. They also have the opportunity to work with real-life datasets.

An MBA programme in HR Analytics has the following learning outcomes:

• Gaining hands-on experience in analysing HR data.
• Using Excel and Power BI for combining, cleaning and analysing massive HR datasets.
• Conducting scenario and succession planning and basic strategic workforce planning within the business organisation.
• Calculating HR activities and policies.
• Understanding absenteeism and calculating the costs involved.
• Taking strategic decisions by using predictive analytics in HR.
• Improving organisational performance via important decisions.

This MBA programme is also of a 2-year duration divided across four semesters. The subjects taught are more or less like that of an MBA in Digital Marketing Management. Only the specialisation, in this case, is in HR Analytics.

MBA in HR Analytics is an excellent choice for aspiring HR professionals and experienced HR managers looking to upskill themselves. Marketing and sales professionals looking to shift to HR can also apply.

MBA with a specialisation in Data Science

Among the various MBA degree courses, specialisation in data science is gaining immense popularity with candidates globally. This is a comprehensive programme in which candidates learn about the most cutting-edge data-driven technologies in data science.

An MBA in data science deals with case studies and real-world projects. Most of these courses involve live interactions with corporate leaders and data scientists. Candidates also get constant guidance from mentors for executing the capstone project. The course takes a hands-on approach by applying techniques and tools to real-life data science problems.

Learning outcomes of an MBA degree course with a specialisation in Data Science include:

• Creating and validating regression models for determining the effects of various attributes on a decision and making predictions of the outcomes.
• Developing processes for data management, analysing organisational data and using data to inform essential business decisions
• Carrying out visual analytics.
• Using modern software packages and statistical tools like Python, Excel, Hadoop, R, Spark, MySQL, and the like.

Spread over four semesters, this 2-year MBA programme’s course curriculum has many similarities with the HR Analytics and Digital Marketing Management programmes. The specialisation is in data science.

This MBA course suits working professionals in machine learning, IT, statistics, analytics, and Big Data. Professionals interested in statistical analysis can pursue the course too.

MBA with specialisation in Business Analytics

An MBA specialising in Business Analytics offers cutting-edge analytics knowledge, which helps make critical business decisions.

Eminent international and experienced faculty teach such an MBA specialisation. Candidates gain knowledge and experience from various case studies and real-world projects throughout the course. A capstone analytics project is a key feature of this course.

This course teaches candidates to derive business insights from a data set. They also develop the skills to use related technologies and tools for business analytics.

Whether you complete this MBA degree online or offline, here are some learning outcomes:

• Developing the ability to compare and contrast predictive and descriptive analytics.
• Developing marketable skills for using leading data visualisation tools and statistical methods for dynamic data management.
• Identifying ways to derive meaning from Big Data by applying analytical techniques, technologies and models. Applying analytics to real-world business problems.
• Gaining expertise in using modern software packages and statistical tools like Python, Excel, Hadoop, R, Spark, and MySQL.
• Setting up hypothesis tests to understand non-perimetric tests.

Like all the MBA courses mentioned above, this MBA programme is also for two years and has four semesters. There is also not much difference in the course curriculum apart from the specialisation subject.

Working professionals in finance, IT or statistics will benefit from this course. Entrepreneurs looking to hone their analytics skills can also pursue this MBA degree.

MBA with a specialisation in Digital Entrepreneurship

Thanks to the digital revolution, the demand for professionals with an MBA degree certificate in digital entrepreneurship is high. A great course for business heads and budding entrepreneurs, the course curriculum includes the concepts of entrepreneurship via real-world examples.

International faculty impart knowledge on the subject matter with their real-world expertise. There are live sessions from entrepreneurs and CEOs who share their viewpoints and experiences on various business-related topics.

One of the most popular MBA degree courses, digital entrepreneurship helps candidates learn and hone the skills to build Internet-based business ideas from scratch. They develop problem-solving abilities and strategic thinking, which all businesses need.

Let us look at the learning outcomes of an MBA programme with a Digital Entrepreneurship specialisation.

• Learning to build an idea and work on it.
• Developing the main business concepts and market strategies.
• Using different methodologies and innovative solutions for problem-solving.

This MBA programme has four semesters in the 2-year course with a specialisation in digital entrepreneurship. It opens up ample opportunities for budding entrepreneurs interested in digital entrepreneurship.

Conclusion

Now you have a fair idea of the various MBA degree courses in high demand today. Through these MBA degree programs, candidates learn about emerging industry trends, enhancing their professional growth and development.

Amity University Online offers different MBA courses with specialisations, including:

• MBA with a specialisation in Digital Entrepreneurship
• MBA with specialisation in Business Analytics
• MBA with a specialisation in Data Science
• MBA with specialisation in HR Analytics
• MBA with a specialisation in Digital Marketing Management

All these programmes span over two years and target freshers and working professionals alike. Visit the official website of Amity University Online for more information.