Is Amity Online’s MBA in Digital Marketing Better Than a Regular MBA?

A Master of Business Administration (MBA) with specialisation in Digital Marketing is a great choice for today’s business world. Digital marketing is growing fast, and businesses need experts to stay ahead.

Amity University Online offers a top-ranked online MBA in Digital Marketing. It is better than a regular MBA because it is flexible, affordable, and industry-focused. The digital media market in India is growing at a compound annual rate of over 30%, driven by substantial media spending, particularly in sectors like FMCG and e-commerce.

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If you want a degree that helps you succeed in the digital era, Amity Online’s best MBA for digital marketing is the right choice.

Why Choose an MBA in Digital Marketing?

Digital marketing is now a key part of any business sphere. Companies invest in online advertising, social media, content marketing, and digital analytics. A regular MBA gives you general business knowledge, but an MBA in Digital Marketing teaches you special skills needed for today’s digital economy. 

With this degree, you can work in social media marketing, search engine optimisation (SEO), online advertising, e-commerce, and more. This specialisation opens doors to high-paying jobs in India and globally.

Why Amity Online’s MBA in Digital Marketing is Better Than a Regular MBA

Below are the points that aim to put an end to the online MBA vs traditional MBA debate:

1. Globally Recognised Program

Amity Online MBA credibility shows that it is the only online MBA in India ranked by QS. It is approved by UGC and AICTE and recognised by WES in Canada.

This means your degree is valued worldwide.

2. Flexible Learning

When talking about online MBA vs traditional MBA, flexible learning plays a key role. A regular MBA requires full-time study. You need to attend classes daily and may have to leave your job. On the other hand, Amity Online’s MBA lets you study from anywhere. You can learn at your own pace while working or managing other responsibilities. This is just one of the many benefits of an online MBA. 

3. Learn from Top Faculty

Amity Online has top Indian and global faculty. Their academic and industry experience makes learning practical and useful.

4. Affordable with Zero-Cost EMI

When talking about online vs offline MBA comparison, a regular MBA can cost ₹5-10 lakh or more. Amity Online’s MBA is affordable at ₹1,99,000 for the full course.

You can also pay easily with zero-cost EMI, the monthly installments being ₹8,292.

5. Industry-Relevant Curriculum

Amity Online’s MBA in Digital Marketing focuses on modern tools and strategies. It includes real-world projects and case studies. Here are some important topics you will:

• Social Media & Technology Marketing – Learn how to promote brands on digital platforms.
• Performance Marketing – Know how to get the best return on marketing investments.
• Digital Customer Analytics – Understand consumer behaviour online.
• Marketing Analytics – Use data to improve digital strategies.
• Digital Commerce – Learn how online businesses work.

A regular MBA does not offer such specialised courses.

6. Career Services & Placement Support

Amity Online provides:

• Placement assistance with 500+ hiring partners.
• Masterclasses on resume building & interviews.
• Career services to help you get job-ready.

If you are considering an online MBA vs a traditional MBA, a regular MBA does not always offer such dedicated career support.

Program Highlights of Amity Online’s MBA in Digital Marketing

Some of the features that make the online MBA in digital marketing unique are as follows:

• Global Learning Experience

You will learn from renowned international faculty and get global exposure.

• Personalised Learning

The program offers choice-based credit systems. This means you can select topics based on your interests and career goals.

• Hands-On Training

You will work on live projects and case studies, giving you real-world experience.

• Dedicated Academic Support

A Student Relationship Manager (SRM) will guide you throughout the course.

• Diverse Learning Methods

You can study using printed books, e-books, audiobooks, videos, and online resources.

Course Structure – What Will You Learn?

Semester 1

• Managerial Economics – Understand business economics.
• Statistics for Management – Learn data analysis.
• Professional Communication – Improve business communication.
• Accounting for Managers – Basics of financial management.
• Marketing Management – Learn marketing strategies.

Semester 2

• Legal Aspects of Business – Learn business laws.
• Business Research Methods – Conduct business research.
• Financial Management – Make financial decisions.
• Human Resource Management – Learn how to manage employees.
• Conflict Resolution – Resolve workplace disputes.

Semester 3

• Digital Customer Analytics – Study online consumer behaviour.
• Brand Management in Digital – Learn how to manage brands online.
• Performance Marketing – Techniques to improve marketing results.
• Social Media Marketing – Strategies for social platforms.
• Strategic Management – Long-term business planning.

Semester 4

• Digital Commerce – Learn about online businesses.
• Digital Marketing – Deep dive into digital strategies.
• Marketing Analytics – Use data tools for marketing.
• Major Project – Apply what you have learned to a real-world project.

This curriculum is up-to-date with industry needs. A regular MBA does not focus on digital marketing trends.

Also Read:- Exploring the Scope of Digital Marketing

Who Can Apply?

Eligibility Criteria

• Graduates from any discipline with at least 40% marks.
• If you have less than 40% marks, you can take a test.
• Marketers, entrepreneurs, and professionals looking to build digital marketing skills.

For Foreign Students

• Must have a graduation degree.
• Need a certificate of equivalence from the Association of Indian Universities (AIU).

If you meet these requirements, you can apply today.

Career Opportunities After MBA

After completing Amity Online’s MBA in Digital Marketing, you can work in roles like:

• Digital Marketing Manager
• SEO Specialist
• Social Media Manager
• E-commerce Manager
• Content Marketing Manager
• Performance Marketing Expert

The demand for digital marketing experts is high. Companies are looking for professionals with strong digital skills. A regular MBA does not offer such specialised career opportunities.

Fees & Admission Process

Fee Structure

• ₹1,99,000 total (with zero-cost EMI options).
• Pay ₹8,292 per month with EMI.

Admission Steps

1. Select the program – Choose the MBA in Digital Marketing.
2. Complete the application – Fill in your details.
3. Pay the fees – Make a secure online payment.
4. Submit & register – Finalise your admission.
5. Get enrollment details – Start your learning journey.

Hurry! Admissions for the Jan’25 session are open.

Conclusion: Choose Amity Online’s MBA for a Brighter Future

Amity Online’s MBA in Digital Marketing is better than a regular MBA, given its global recognition and ranking, flexible structure, affordable fee, industry-focused curriculum, top Indian and international faculty members, robust career support features, etc. There will be no time constraint and you can acquire skills and a degree simultaneously.

If you want to boost your career in digital marketing, this is the best MBA for digital marketing course for you.

Apply Now & Start Your Digital Marketing Journey Today!

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