5 Insightful Examples of Emerging Technologies in the Marketing Industry

While reevaluating marketing strategies, it is important to stay up to date with emerging technologies in marketing. While the fundamental marketing principles for each business might remain the same, the tools for reaching the target audience vary.

So what are the emerging technologies in marketing that are going to bring in the revolution this year? From artificial intelligence to voice marketing, here is the list of emerging technologies in martech enlisting the top 5 technologies:

Being intelligent with artificial intelligence

Using artificial intelligence to create a tailored experience for consumers is trending as marketing personalisation statistics reveal that 80% of consumers prefer brands that allow them to have a personalised experience. Thus, using AI to analyse and understand target customers will remain on the rise.

Chatting with chatbots

A crucial part of using AI to analyse user demographics and create a personalised experience is establishing a chatbot system to support consumer enquiries. Besides reducing waiting time and resolving basic queries, it is also used to collect data for improving the consumer experience.

Make yourself heard with voice marketing

Voice marketing has added a new dimension to martech. To make things more accessible, virtual voice assistants have become our best friends, and smart speakers have taken over the market. Voice marketing, thus, is giving fierce competition to other emerging technologies in martech.

Blurring lines with extended reality

Companies are assimilating extended reality into their marketing strategies to reach their audience by manipulating space and becoming omnipresent in their lives. Over time, the focus has shifted from shopping to the shopping experience and the gratification it offers. For example, retail therapy centres around the buying experience rather than the product itself. Thus, it becomes imperative to understand the usability of augmented reality in influencing consumer choice.

Being omnipresent with omnichannel marketing

According to research stats, one of the most relevant emerging technologies in marketing is omnichannel marketing. To influence buyers, businesses must become ‘over-reachers’, tagging along with their target consumers on whichever channels they hop on to - online or offline.

To conclude

With evolving martech and its growing presence in our routine life, the marketing business remains a booming space with an estimated value of $321 billion. Check out Amity University Online to find the best marketing courses that will help you understand the ins and outs of the marketing industry.