In today’s world of consumer-based business, marketing is the tool to reach the maximum number of people who can be potential clients for the products or services you provide. MBA in Marketing Management opens up a world of possibilities for aspiring professionals who wish to take their careers to the next level.
With a Master of Business Management degree in marketing, you can carve a lucrative career path with diverse opportunities. Once done with the degree, an MBA in marketing salary for a professional range from 2 LPA to 20 LPA. Read this blog to understand how MBA in Marketing can benefit you in the long run.
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Career Opportunities After MBA in Marketing Management
MBA in Marketing Management helps you gain in-depth knowledge of market trends and consumer behaviour and hone your skill to develop marketing strategies and techniques to maximise the reach of your business.
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But what is MBA in Marketing scope?
The job possibilities are endless once you have an MBA degree in digital marketing. Following are the 5 best career paths you should not skip after graduating from the course.
1. Brand Manager
Being a Brand Manager of a venture is one of the most popular jobs after MBA in Marketing. The Brand Manager for any company is the one responsible for the company’s identity. They are bestowed to promote the brand to fetch maximum traction. As a brand manager, you are supposed to create and run campaigns that increase your customer base and sell your company’s products or services.
Average Salary of a Brand Manager
- In India: ₹8 - 15 lakhs per annum (mid-level experience)
- In US: $70,000 - $120,000 per annum
For senior-level Brand Managers or those with significant experience, salaries can be substantially higher.
Top Recruiter Companies for Brand Managers
Some of the top companies that regularly hire Brand Managers include:
- FMCG (Fast-Moving Consumer Goods) Companies:
- Unilever
- Procter & Gamble (P&G)
- Nestlé
- PepsiCo
- Coca-Cola
- Tech Companies:
- Apple
- Amazon
- Microsoft
- Samsung
- Retail and Consumer Goods:
- Nike
- Adidas
- L’Oréal
- Hindustan Unilever
- Reckitt Benckiser
- Automotive:
- Ford Motor Company
- Toyota
- BMW
- Mercedes-Benz
Factors Affecting Salary
- Experience: Seniority and years of experience significantly impact salary.
- Location: Salaries vary by country and city, with metro areas typically offering higher pay.
- Industry: Salaries can vary widely depending on whether the role is in tech, FMCG, luxury goods, etc.
Growth Potential
Brand Managers regularly develop into roles like Senior Brand Manager, Marketing Director, or VP of Marketing, with substantially better salaries and more obligations.
2. Product and Sales Manager
Sales for a company is the most crucial part of generating revenue at the end of the year. MBA in Sales and Marketing equips you with the knowledge of market trends, consumer needs, and preferences, helping you devise strategies and set targets for the products. As a product manager, you identify the suitable market for your products, set a target audience, conduct competitive analyses, and devise strategies to promote them.
Average Salary and Top Recruiter Companies for a Product and Sales Manager
Average Salary of a Product and Sales Manager
- India: ₹10 - 18 lakhs per annum (mid-level experience)
- United States: $80,000 - $130,000 per annum
Salaries vary widely based on the industry, company size, and the manager's experience level. Senior Product and Sales Managers can earn significantly more, especially with a proven track record of driving sales growth.
Top Recruiter Companies for Product and Sales Managers
Product and Sales Managers are in demand across various industries, including technology, FMCG, automotive, and retail. Here are some of the top companies that hire for these roles:
- Tech Companies:
- Amazon
- Microsoft
- Apple
- IBM
- FMCG (Fast-Moving Consumer Goods) Companies:**
- Unilever
- Procter & Gamble (P&G)
- Nestlé
- PepsiCo
- Colgate-Palmolive
- Automotive::
- Tesla
- Ford Motor Company
- General Motors
- Toyota
- Volkswagen
- Retail:
- Walmart
- Target
- IKEA
- Costco
- Home Depot
- Panasonic**
Factors Affecting Salary
- Industry: Tech and FMCG industries offer higher salaries than other sectors.
- Experience: Salaries increase with experience, especially for those who have successfully managed product launches and sales strategies.
- Location: Salaries vary significantly based on geographic location, with higher pay in metro and tech-centric cities.
Growth Potential
Product and Sales Managers often move into roles such as Senior Product Manager, Head of Sales, or Director of Product Management, leading to greater responsibilities and higher compensation.
3. Digital Marketing Manager
In today’s world of digitisation, a digital marketer is one of the most sought-after job roles. MBA in Digital Marketing offers you expertise in the nooks and crannies of online marketing. As a digital marketing expert, you run online campaigns instead of traditional ones to maximise the social media presence of your brand, leading to more business growth. Needless to say, the career of a Digital Marketing Manager in today’s age is one the most dynamic and ever-evolving ones.
Average Salary and Top Recruiter Companies for a Digital Marketing Manager**
Average Salary of a Digital Marketing Manager
- India: ₹7 - 15 lakhs per annum (mid-level experience)
- United States:** $65,000 - $120,000 per annum
Salaries can be higher for those with extensive experience, especially in managing large-scale digital campaigns or working with top brands.
Top Recruiter Companies for Digital Marketing Managers
Digital Marketing Managers are in high demand across various industries, particularly in tech, e-commerce, media, and FMCG. Some top companies that regularly hire for this role include:
- Tech Companies:
- Facebook/Meta
- Amazon
- Microsoft
- Adobe
- E-Commerce
- Amazon
- Flipkart
- Alibaba
- eBay
- Shopify
- Media and Entertainment:
- Netflix
- Disney
- Warner Bros
- Spotify
- NBCUniversal**
- FMCG (Fast-Moving Consumer Goods) Companies:
- Coca-Cola
- PepsiCo
- Nestlé
Factors Affecting Salary
- Experience: Expertise in managing SEO, SEM, social media, and content marketing campaigns can lead to higher pay.
- Industry: Tech, e-commerce, and FMCG companies often offer higher salaries than other sectors.
- Location: Salaries are generally higher in tech hubs and major cities with a strong digital economy.
Growth Potential
Digital Marketing Managers can advance to roles such as Senior Digital Marketing Manager, Head of Digital Marketing, or Chief Marketing Officer (CMO), offering increased responsibilities and significantly higher salaries.
4. Market Research Analyst
Market Research Analysts are vital in increasing and maximising the company’s sales. They gather all the market-related data, analyse trends, and formulate effective ways to penetrate the suitable target audience. They bring much-needed insight to optimise sales and generate revenues.
Average Salary and Top Recruiter Companies for a Market Research Analyst**
Average Salary of a Market Research Analyst
- India: ₹6 - 12 lakhs in line with annum (mid-degree experience)
- United States: $60,000 - $90,000 per annum
Salaries can range based totally on elements which include experience, enterprise, and vicinity. Senior Market Research Analysts or the ones in specialized sectors can also earn more.
Top Recruiter Companies for Market Research Analysts
Market Research Analysts are in demand across numerous industries, including patron goods, healthcare, finance, and technology. Some main organizations that often rent for this role encompass:
- Market Research Firms:
- - Nielsen
- Gartner
- Kantar
- Ipsos
- Forrester Research
- Tech Companies:**
- Amazon
- Microsoft
- IBM
- Apple
- Consulting Firms:
- McKinsey & Company
- Bain & Company
- Boston Consulting Group (BCG)
- Deloitte
- PwC (PricewaterhouseCoopers)
Factors Affecting Salary
- Experience: More experience and specialization in data analysis, trend forecasting, and strategic recommendations lead to higher salaries.
- Industry: Industries such as technology, FMCG, and consulting generally offer higher compensation.
- Location: Major cities and regions with a strong market research presence tend to offer higher salaries.
Growth Potential
Market Research Analysts can advance to roles such as Senior Market Research Analyst, Market Research Manager, or Director of Market Research, which come with increased responsibilities and higher compensation.
5. Business Development Manager
Business Development Managers are responsible for creating more opportunities to expand the business. By networking with partners and collaborators and building relationships with clients and suppliers, business development managers help the business flourish.
Average Salary and Top Recruiter Companies for a Business Development Manager**
Average Salary of a Business Development Manager
- India: ₹10 - 20 lakhs per annum (mid-level experience)
- United States: $75,000 - $130,000 per annum
Salaries can vary significantly based on experience, industry, and the size of the company. Senior Business Development Managers or those in high-demand sectors can earn more.
Top Recruiter Companies for Business Development Managers
Business Development Managers are sought after across various sectors including technology, finance, healthcare, and consumer goods. Here are some top companies that frequently hire for this role:
- Tech Companies:
- Microsoft
- Amazon
- Salesforce
- Oracle
- Consulting Firms
- McKinsey & Company
- Boston Consulting Group (BCG)
- Deloitte
- PwC (PricewaterhouseCoopers)
- EY (Ernst & Young)
- Financial Services:
- Goldman Sachs
- PMorgan Chase
- Morgan Stanley
- Barclays
- HSBC
Factors Affecting Salary
- Experience: Experience in managing client relationships, securing partnerships, and driving business growth significantly influences salary.
- Industry: Sectors like technology, finance, and consulting often offer higher compensation.
- Location: Business hubs and major metropolitan areas generally offer higher salaries due to the competitive market.
Growth Potential
Business Development Managers can advance to senior roles such as Senior Business Development Manager, Director of Business Development, or Vice President of Business Development, which offer greater responsibilities and higher compensation.
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Which MBA is most in demand?
If you find Which MBA is most in Demand this blog helps you most in-call for MBA specializations can vary depending on industry trends, geographic region, and financial situations. However, a number of the maximum consistently sought-after MBA specializations include:
- MBA in Finance
- Focuses on funding management, company finance, monetary making plans, and evaluation. Highly valued in banking, investment companies, and company sectors.
- MBA in Marketing
- Covers logo control, virtual advertising and marketing, patron behavior, and marketplace studies. Essential for careers in advertising, income, and digital advertising and marketing.
- MBA in Data Analytics/Business Analytics
- Emphasizes information-pushed choice-making, big statistics, and statistical analysis. Increasingly in demand throughout all industries because of the upward push of large statistics.
- MBA in Operations Management
- Concentrates on delivery chain control, logistics, and production. Critical for production, retail, and e-commerce agencies.
- MBA in Technology Management
- Combines business control with IT and innovation. Crucial for tech groups and industries to present the process of digital transformation.
- MBA in Human Resources (HR)
- Focuses on skills acquisition, labor laws, worker improvement, and organizational conduct. Important for managing a team of workers dynamics in any enterprise.
- MBA in Healthcare Management
- Specialized in healthcare systems, sanatorium control, and fitness guidelines. Growing demand due to the expanding international healthcare industry.
- MBA in International Business
- Prepares students for international commercial enterprise roles, focusing on international markets, exchange rules, and cross-cultural control.
These specializations align with present-day industry wishes and provide graduates with flexible competencies relevant to diverse high-increase sectors.
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EnrolL Now →Conclusion
An MBA in Marketing Management is a degree that opens uncountable doors for a professional across various industries. Whether it is brand management or business development, MBA graduates can make use of the skills to carve a career path for themselves for a lucrative and prosperous future. Visit Amity University Online today to sign yourself up for a two-year post-graduate program and boost your career prospects.
