Learning the keys to successful marketing
Using consumer and behavioural research 
Identifying target customers, analysing their needs and desires.
Defining your offering's value proposition and positioning.
Identifying the right target customer segment
Defining key performance indicators and analyse the results.


Effort: 14 to 15 hrs per week
Marketing methods to help you identify successful strategies and tactics
How to apply marketing frameworks to real-world business problems
How to create strategic, research-based marketing plans
How marketing skill sets support your role as a successful manager/leader
The Customer
Customer Motivation: Needs, Emotions, and Psychographics
Individual Customer Decision Making
Organizational buying behavior
Customer Loyalty to Products and Stores and the Customer Roles.

CERTIFICATION : Amity Online + edX Partner University: University of Maryland System

Professional Certificate in Marketing Management & Consumer Behaviour
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales.
Amity Online + edX Partner University: University of Maryland System