Diploma in Advertising & Brand Management

A comprehensive six-month (one semester)program providing broad-based understanding of a wide range of theoretical concepts and functional areas in advertising and brand management

From advertising & marketing practices, advertising concepts &principles, brand management, and consumer behavior to principles of marketingand research methodology – the course covers important concepts, practices, and trends in the subject area.

The program will benefit anybody (with 12 / 10+2 years of formal schooling) looking for abroad understanding of the subject, including students, working professionals,and those seeking entry-level employment or aspiring to be self-employed.

Program Features:

·         Curriculum designed by professionals and experts and updated at regular intervals

·         Dynamic course material shared electronically with 24X7 online learning facility

·         Self-paced study with guidance from experienced faculty and guest teachers


·         Learn using the online student website

Semester - 1
  • Advertising Concept and Principles
  • Advertising and Marketing Practices
  • Brand Management
  • Principles of Marketing
  • Research Methodology
  • Consumer Behaviors

Fee Details For General Country -India
Particulars (Amount In INR)
Semester 1 18600.00
Total 18600
One time Payment 18600.00

Examination fee of Rs. 100 / Subject is included in Semester Fee.

Fee Details For Defence Officers / J.C. Officer / Other Ranks
Officer JCO/Other Ranks
Particulars Amount In INR Amount In INR
Semester 1 15900.00 13200.00
Total 15900 13200
One time Payment 15900 13200

Add Ons Available
Add Ons Charges How Many Classes
Face to Face Classes (Personal Contact Program) INR 5000/ Semester 5 hours of sessions per subject
One on One Live Query Handling Sessions INR 2000 / Subject/ Session 45 minutes per subject
Reference Books at Actual Cost List available on request
Virtual Recorded sessions INR 3000/subject Highly Structured Virtual recorded classes

The program is geared to enable learners to:

·    Acquire broad academic and technical knowledge in the subject

·    Study how a product is conceptualized and developed, including positioning and pricing strategies

·    Understand branding, brand personality,identity, image, revitalization options, and brand evaluation

·    Analyzeand appreciate a wide range of theoretical concepts and functional areas in thesubject

·    Assessand understand strategic implications of local and global changes /developments impacting advertising and brand management

·    Explore career prospects in private / public sector organizations and government departments in industries including financial services, insurance, banking, IT & ITES, consumer markets, education &training, media & entertainment, and retail

·    Preparefor career opportunities in advertising, client servicing, media planning,direct marketing, digital marketing & promotion, corporate in-house advertising & communication, and entertainment & media production,among others

Applicant Must Possess Sufficient Knowledge and understanding of ENGLISH LANGUAGE & COMMUNICATION.
Candidates whose first Language is not English must have done at least past three (3) Years of Academic Qualification Under English Medium.

» For Students with Indian Education
  • 10th Class certificate (completing 10 years of formal schooling)
  • 12th Class Certificate (completing 12 yrs of formal schooling)
» For Students with Foreign Education
  • O level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A level Certificate (completing 12 yrs of formal schooling. Diploma will not be acceptable)
  • Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to www.aiuweb.org)


About the course

  • Course ID :
  • Course:
    Diploma in Advertising & Brand Management
  • Duration:
    1 Semester