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Post Graduate Diploma in Advertising and Brand Management

A rigorous one-year (2 semesters) program offering comprehensive study of a wide range of theoretical concepts and functional areas in Advertising and Brand Management.

From advertising & marketing practices, brand management, principles of marketing, consumer behavior, and digital marketing to research methodology and sales promotion – the course covers important concepts, practices, and trends in the subject area.

The program provides training in key principles, policies, systems, frameworks, and applications needed to develop skills, improve competency, and build expertise in the subject.

Theprogram is geared to equip learners with flexible patterns of thinking andbehavior to succeed as future workers in global multiculturalworking environments.

The program will benefit working professionals and those seeking entry-level employment or aspiring to be self-employed.

Given its scope, the program will be useful to anybody (with agraduation degree) keen to gain knowledge in the subject area.

Program Features:

·     Curriculum designed by industry professionals and subject experts and updated at regular intervals

·     Dynamic course material shared electronically with 24X7 online learning facility

·     Self-paced study with guidance from experienced faculty and guest teachers

·      Includes subject-based assignments and domain-related project dissertation as specialization

 

·     Learn using the online student website

Semester - 1
  • Advertising and Marketing Practices
  • Advertising Concept and Principles
  • Brand Management
  • Principles of Marketing

Semester - 2
  • Consumer Behaviors
  • Digital Marketing
  • Research Methodology
  • Sales Promotion


Fee Details For General Country -India
Particulars (Amount In INR)
Semester 1 34150.00
Semester 2 34150.00
Total 68300
One time Payment 64800.00


Examination fee of Rs. 100 / Subject is included in Semester Fee.


Fee Details For Defence Officers / J.C. Officer / Other Ranks
Officer JCO/Other Ranks
Particulars Amount In INR Amount In INR
Semester 1 29088.00 24025.00
Semester 2 29087.00 24025.00
Total 58175 48050
One time Payment 55200 45600

Add Ons Available
Add Ons Charges How Many Classes
Face to Face Classes (Personal Contact Program) INR 5000/ Semester 5 hours of sessions per subject
One on One Live Query Handling Sessions INR 2000 / Subject/ Session 45 minutes per subject
Reference Books at Actual Cost List available on request
Virtual Recorded sessions INR 3000/subject Highly Structured Virtual recorded classes

The program is geared to enable learners to:

·    Quickly develop skills, improve competency,and build expertise in the subject area

·    Study how a product is conceptualized and developed, including positioning and pricing strategies

·    Understand branding, brand personality,identity, image, revitalization options, and brand evaluation

·    Acquire trainingin key principles,policies, systems, frameworks, and applications

·    Appraiseand appreciate strategic implications of local and global changes /developments in trade, business, and the economy

·    Gain domain-specific knowledge and develop globally-relevant skills for academic and professional enhancement

·    Combine theoretical knowledge and practical expertise – qualities highly valued in contemporary global multicultural working environments

·    Stay one step ahead, as domain professionals / specialists are sought afterby organizations across industries

Explorea range of career opportunities in private / public sector organizations and government departments in industries including financial services, infrastructure, banking, IT & ITES, consumer markets, media & entertainment, and retail as advertising specialist, marketing executive, media planner, direct marketing executive,digital marketing assistant, and media production executive, among others

Applicant Must Possess Sufficient Knowledge and understanding of ENGLISH LANGUAGE & COMMUNICATION. 
Candidates whose first Language is not English must have done at least past three (3) Years of Academic Qualification Under English Medium.

» For Students with Indian Education
  • 10th Class certificate (completing 10 years of formal schooling)
  • 12th Class Certificate (completing 12 yrs of formal schooling)
  • Graduation degree (3 yrs or 4 yrs degree program. Diploma will not be acceptable)
» For Students with Foreign Education
  • O level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A level Certificate (completing 12 yrs of formal schooling. Diploma will not be acceptable)
  • Graduation degree (3 yrs or 4 yrs degree program. Diploma will not be acceptable)
  • Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to www.aiuweb.org)

 

About the course

  • Course ID :
    A19236
  • Course:
    Post Graduate Diploma in Advertising and Brand Management
  • Duration:
    2 Semesters